Director, Product Marketing

About the Role

We are seeking a Director of Product Marketing to shape and lead the positioning messaging go-to-market strategy and portfolio marketing for CoreWeaves rapidly expanding cloud platform. This is a senior role with visibility across the business and direct impact on how we communicate CoreWeaves value to enterprises AI labs critical partners and the open source ecosystem.

As CoreWeave evolves beyond GPU infrastructure to become the premier cloud platform for generative AI agentic systems and open source workloads you will:

• Define differentiated positioning and GTM strategies across our product portfolio.
• Drive inbound product marketing activitiescapturing customer insights informing product strategy and influencing roadmap priorities.
• Build scalable customer-backed value propositions that translate technical capabilities into business outcomes.
• Lay the foundation for a future product marketing team providing leadership mentorship and operational excellence as the function grows.
  
  

This role is a unique opportunity to shape how ROI is defined for AI workloads in the cloud influence both product direction and customer adoption and help lead CoreWeave into its next phase of growth.

Key Responsibilities

Strategic Positioning & Messaging

• Own positioning messaging and differentiation across the CoreWeave portfolio.
• Partner with product leadership to align messaging with roadmap priorities and market needs.
• Develop executive-ready narratives launches and campaigns that connect our technology to real customer outcomes.
• Ensure CoreWeaves story resonates with enterprise buyers developers and the open source community.
• Develop a strong feedback loop with GTM teams to bring the voice of the customer to the engineering and product leaders

Inbound Portfolio & Product Influence

• Lead market customer and competitive research to identify trends and opportunities.
• Define high-value use cases and solution areas that guide GTM priorities.
• Provide actionable insights to product management and engineering to influence roadmap direction.
• Establish systematic processes for capturing learnings from customer implementations POCs and community engagement.
  
  

GTM Strategy & Sales Enablement

• Drive go-to-market strategy across segments industries and regions.
• Build and deliver sales enablement programsdeal kits competitive playbooks persona-based messagingthat increase win rates and deal velocity.
• Partner with alliances and partnerships teams to extend CoreWeaves reach through ecosystem players.
• Establish a repeatable GTM framework that scales across products markets and teams.
  
  

Customer Proof & Advocacy

• Work with lighthouse customers to build case studies reference architectures and ROI stories that reinforce CoreWeaves differentiation.
• Amplify measurable business outcomes (e.g. cost efficiencies latency reductions cycle-time improvements) in customer and analyst channels.
• Build advocacy with analysts and industry influencers to shape how the market defines AI cloud.
  
  

Leadership & Team Building

• Establish CoreWeaves product marketing function as a strategic partner across the business.
• Mentor and grow a high-performing team over time scaling with the companys needs.
• Foster a culture of collaboration creativity and accountability within product marketing.

Metrics & Measurement

• Define and track success metrics tied to adoption retention deal velocity and competitive win rates.
• Report on product marketings impact with clear data-driven insights for executive stakeholders.
• Continuously refine GTM execution to maximize measurable impact across pipeline and revenue.
  
  

Why CoreWeave

At CoreWeave we work hard have fun and move fast. Were in an exciting stage of hyper-growth that you wont want to miss. Our team values curiosity ownership and collaboration and we encourage independent thinking and bold ideas. Youll be surrounded by some of the best talent in the industry and youll have the opportunity to grow lead and make a lasting impact on the AI ecosystem.

Basic Qualifications

• 10 years in product marketing GTM or portfolio marketing with experience in cloud infrastructure AI/ML SaaS or enterprise technology.
  
  
• Proven success in developing and executing GTM strategies for technical products.
• Strong technical foundation with the ability to work directly with engineering and product teams.
• Demonstrated ability to translate technical innovation into business outcomes and customer adoption.
• Experience with customer segmentation solution packaging and use case development.
• Track record of building and leading cross-functional programs and influencing at the executive level.
• Exceptional communication executive presence and ability to influence both technical and business audiences.
  
  

Preferred but not required:

• Background in AI/ML accelerated computing or GPU infrastructure.
• Experience leading and scaling a product marketing team.
• Familiarity with open source ecosystems and Kubernetes-based platforms.
  
  

The base salary range for this role is $180000 to $264000. The starting salary will be determined based on job-related knowledge skills experience and market location. We strive for both market alignment and internal equity when determining addition to base salary our total rewards package includes a discretionary bonus equity awards and a comprehensive benefits program (all based on eligibility).