Director, eCommerce

Job Title: Director eCommerce

Department: Marketing

Reports To: VP Consumer Channels

Description

We are seeking a strategic and performance-driven eCommerce expert to lead the day-to-day operations and optimization of and as well as global luxury and commercial properties. This role is responsible for driving high-quality lead generation improving conversion rates across the sites and overseeing organic traffic and merchandising initiatives that directly impact attracting consumers to the brand and connecting them with agents and offices.

This role will work cross-functionally with a team including SEO email marketing site merchandising content authorship and conversion analytics. This individual will collaborate closely with marketing product and technology stakeholders to ensure a seamless and impactful digital experience for consumers with a focus on full-funnel performance and measurable business outcomes.

Key Responsibilities

• Own and optimize key eCommerce and lead generation flows across all consumer websites with a focus on consumer engagement and connecting with agents

• Lead the development and execution of strategic site merchandising plans based on marketing priorities and user behavior

• Drive SEO strategy execution and reporting including keyword planning technical audits and content optimization

• Manage and scale email marketing programs including campaigns automation and lead nurturing flows

• Drive conversion rate optimization through A/B testing UX enhancements and data-informed improvements

• Set and monitor KPIs for eCommerce performance and report results regularly to key stakeholders

• Do the work and also coach a team of subject-matter experts including SEO email marketing content creation site merchandising and conversions

• Collaborate with analytics product engineering and brand teams to deliver cohesive user experiences

• Maintain fluency in key eCommerce and martech platforms including SEO tools analytics systems content management tools and email platforms

• Identify and test new opportunities to increase lead volume traffic and conversion efficiency
  

Leadership and Team Development

• Help develop a cross-functional team responsible for merchandising traffic content and optimization

• Provide coaching and clear performance expectations aligned with departmental and business goals

• Collaborate with product brand marketing and operations teams to align efforts with larger strategic priorities

• Contribute to a culture of experimentation iteration and continuous improvement

• Stay ahead of eCommerce lead gen and SEO trends to inform innovation and strategy

• Champion the digital roadmap and advocate for the consumer experience within cross-functional forums

Years of Experience

58 years of experience in eCommerce digital marketing or lead generation preferably in consumer-facing performance-driven environments At least 2 years managing direct reports or cross-functional teams

Preferred Education Requirements

Bachelors degree in Marketing Business Communications or a related field

Preferred Licensing Certificates and Skills (if necessary)

• Strong knowledge of SEO email marketing and conversion rate optimization

• Hands-on experience with tools such as SEMrush Conductor Salesforce Marketing Cloud GA4 Adobe Analytics Optimizely (or similar testing platform) and WordPress (or similar CMS)

• Proven ability to lead web merchandising efforts and optimize site journeys for lead capture

• Strong analytical mindset and ability to interpret digital performance metrics into actionable insights

• Experience collaborating with creative technical and data teams to execute high-impact web initiatives

• Bonus: familiarity with the real estate industry franchise networks or lead marketplace models
  

Standard Preferred Knowledge Skills and Abilities

Technical/Functional Expertise: Has knowledge of eCommerce website optimization and marketing performance tools. Stays current with SEO CRO and lead gen best practices.

Customer & Relationship Focus: Champions both the consumer and the agent experience. Collaborates effectively across teams and builds positive working relationships.

Decision Quality: Uses data and insights to make sound decisions prioritizes effectively and adjusts course as needed.

Drives for Results and Quality: Takes ownership of deliverables drives toward measurable results and holds team to high standards for execution and impact.

Hire Range/Rate:

$140500 - $160000

Actual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level experience industry specific knowledge education/certifications or geographic location. The offer rate represents one component of the RE/MAX Holdings total compensation package. Employees will also receive a number of benefits as listed below. Other compensation for this position may include bonus eligibility.

• Competitive Medical Dental and Vision benefits
• Retirement plans with optimal company match
• Annual bonus/merit opportunity
• Educational Assistance
• Mental Health support program
• M.O.R.E. Events offered in-person and virtually
• Mentorship program
• Employee Resource Groups
• Community Engagement
• Diversity Equity and Inclusion
• Parenting
• Remote
• Women at RE/MAX

RE/MAX LLC & Motto Mortgage

Now is your chance to become part of a world-class industry leading organization. RE/MAX Holdings Inc. is a business that builds businesses. We provide the tools education and tech to our real estate network which includes RE/MAX and Motto Mortgage franchises agents brokers and consumers. Join us and build a career where your contribution is heard your

RE/MAX Holdings Inc. is proudly headquartered in Denver Colorado. Certain roles may be location specific however in addition to Colorado we welcome qualified candidates in the following states: Arkansas California Florida Georgia Illinois Massachusetts Michigan Ohio and Texas!

RE/MAX Holdings Inc. is proud to be an equal opportunity employer committed to diversity and inclusion as well as non-discrimination in employment. All persons shall be afforded equal employment opportunity and all qualified applicants receive consideration without regard to race color religion gender sexual orientation national origin age veteran status disability unrelated to performing the essential task of the job or other legally protected any materials you submit you may redact or remove age-identifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

*As measured by transactions sides

Application Deadline: October 15 2025

Required Experience:

Director