Principal eCommerce Copywriter
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Job Location:
Portland, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
ABOUT THE POSITION
The eCommerce Copywriting Lead is a strategic and creative copy leader responsible for evolving Columbias eCommerce messaging into a bold conversion-driven voice that reflects our new brand ethosbalancing performance storytelling with digital commerce strategy.
Were looking for a creative sparksomeone who brings fresh ideas challenges conventions and knows how to turn technical product details into compelling stories that convert. This role is ideal for a copy leader who thrives on shaping brand voice and driving performance through bold imaginative content.
This leader will shape Columbias new tone of voice across all eCommerce experiences and digital marketing channels. This role combines exceptional storytelling and marketing copy expertise with the ability to balance irreverence and authority ensuring every piece of content reflects brand personality and drives conversion. The Copywriting Lead thrives in a fast-paced environment mentors team members and collaborates cross-functionally to elevate site content and eCommerce campaigns.
HOWYOULLMAKE A DIFFERENCE
eCommerce Copy Leadership
Own the copy strategy for Columbias eCommerce site including homepage category pages product descriptions and promotional content.
Ensure all site copy aligns with the refreshed tone of voice and supports conversion and SEO best practices.
Partner with UX and merchandising teams to optimize storytelling across the shopping journey.
The copy team is energized aligned and pushing creative boundaries while meeting performance goals.
Brand Voice Development
Spearhead the implementation of Columbias tone of voice across digital marketing channels (email paid media social) and emerging platforms.
Balance irreverence and authority in messaging to resonate with diverse audiences while maintaining brand integrity.
Copywriting Excellence
Craft compelling on-brand copy for seasonal campaigns product launches and omnichannel experiences.
Translate technical product details into engaging narratives that drive purchase intent.
Collaboration & Mentorship
Work closely with designers marketers and eCommerce teams to deliver integrated creative solutions.
Mentor junior copywriters fostering growth and ensuring adherence to brand and eCommerce standards.
Champion best practices in copywriting and creative workflows for digital commerce.
Innovation & Agility
Stay ahead of cultural trends competitor strategies and eCommerce content innovations.
Contribute to process improvements and adopt new tools to enhance efficiency and scalability.
YOU ARE
Able to develop creative ideas that work across channels.
Aware and knowledgeable of social media trends.
Experienced at creating digital content.
An excellent communicator with skills to establish positive working relationships across various levels and fields of expertise.
YOUHAVE
Bachelors degree applicable certification or equivalent experience.
8 years of professional experience in a Copywriting function.
Proven ability to develop and maintain a distinctive brand voice across eCommerce platforms.
Expertise in marketing copy for digital and social channels with strong understanding of conversion-driven content.
Strong collaboration skills and experience mentoring creative talent.
Ability to thrive in a fast-paced deadline-driven environment.
Experience using A/B testing analytics or performance data to inform and optimize copy.
Ability to interpret consumer insights and apply them to messaging strategies.
Familiarity with Digital Creative/Content platforms and tools (e.g. Figma Amplience Zeta.) is a plus.
PORTFOLIO LINK OR WORK SAMPLES INCLUDED IN RESUME OR APPLICATION REQUIRED.
#LI-JC1
#Hybrid
This job description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the positions scope and function in the company.
Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process please notify your recruiter.At Columbia Sportswear Company were proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical social/emotional financial career and community. Benefits that can protect your familys financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical dental vision life Insurance disability flexible spending accounts health savings account and an assortment of voluntary benefit offerings (accident critical illness hospital indemnity and legal services). In addition Columbia offers EAP which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits employee discounts and a generous time off program available.If you need an accommodation/adjustment to successfully complete and submit your application please reach out to with the Subject: Applicant Assistance Requested.Required Experience:
Staff IC
Key Skills
- Presentation Skills
- Marketing
- Proofreading
- Copy Editing
- Adobe Creative Suite
- Multichannel Marketing
- SEO
- Alternative dispute resolution
- Copywriting
- Creative Writing
- Branding
- Writing Skills
About Company
Founded in 1938, Columbia brand apparel, footwear, accessories, equipment, and employees have earned a global reputation for innovation, quality and performance, keeping activity enthusiasts and explorers in more than 100 countries, warm, dry, cool and protected year-round. Columbia S ... View more
