Looking for an Employee Advocate Social Content Enablement to design and lead a
scalable program that empowers employees to share the clients story on social media.
This role will establish the process for distributing content through Sprout Social drive
adoption across teams (starting with Sales) and measure the effectiveness of employee driven social advocacy.
This is a unique opportunity to combine communications enablement and analytics skills
to amplify the clients voice in the market and make our people the most trusted
champions of our brand.
Wed love to chat if you have:
2-3 years of experience in employee communications social media marketing or
enablement programs.
Hands-on experience with SproutSocial (or similar social media management
platforms).
Strong communication and writing skills with the ability to translate complex
information into simple engaging messages.
Analytical mindset with ability to interpret data and report on program effectiveness.
Comfortable working cross-functionally and driving adoption of new tools and
processes.
Highly organized detail-oriented and proactive.
Program Design & Enablement
Build and manage the system in SproutSocial for distributing approved social content
to employees.
Create clear workflows for content submission approval and publishing.
Train and support Sales (initial pilot) and expand the program across other functions.
Internal Communication
Partner with Marketing Sales and other functions to ensure content availability and
relevance.
Communicate regularly with employees on new content best practices and posting
guidance.
Provide toolkits FAQs and quick-start resources to increase participation.
Performance Tracking & Reporting
Monitor employee usage and posting activity through SproutSocial.
Track KPIs such as impressions clicks engagement and reach by function and
content type.
Provide regular performance updates to leadership and recommendations to improve
impact.
Continuous Improvement
Gather feedback from employees and functional leaders to refine processes.
Partner with Marketing to align content with campaigns launches and brand
initiatives.
Identify opportunities to gamify participation and recognize top advocates.
Success in This Role
Sales team is actively posting content on LinkedIn within 3 6 months.
A clear repeatable process is in place for distributing content company-wide.
Measurable increases in impressions clicks and engagement driven by employee
posts.
Other functions (Customer Success Marketing etc.) onboarded successfully after
the Sales pilot.
Social engagement becomes a visible driver of Sales culture with recognition
programs motivating consistent participation.
Employee Advocate – Social Content Enablement
