Employee Advocate – Social Content Enablement
Employee Advocate – Social Content Enablement
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Salary Not Disclosed
1 Vacancy
Job Description
- Looking for an Employee Advocate Social Content Enablement to design and lead a scalable program that empowers employees to share the clients story on social media.
- This role will establish the process for distributing content through Sprout Social drive adoption across teams (starting with Sales) and measure the effectiveness of employee driven social advocacy.
- This is a unique opportunity to combine communications enablement and analytics skills to amplify the clients voice in the market and make our people the most trusted champions of our brand.
- 2-3 years of experience in employee communications social media marketing or enablement programs.
- Hands-on experience with SproutSocial (or similar social media management platforms).
- Strong communication and writing skills with the ability to translate complex information into simple engaging messages.
- Analytical mindset with ability to interpret data and report on program effectiveness.
- Comfortable working cross-functionally and driving adoption of new tools and processes.
- Highly organized detail-oriented and proactive.
- Build and manage the system in SproutSocial for distributing approved social content to employees.
- Create clear workflows for content submission approval and publishing.
- Train and support Sales (initial pilot) and expand the program across other functions.
- Partner with Marketing Sales and other functions to ensure content availability and relevance.
- Communicate regularly with employees on new content best practices and posting guidance.
- Provide toolkits FAQs and quick-start resources to increase participation.
- Monitor employee usage and posting activity through SproutSocial.
- Track KPIs such as impressions clicks engagement and reach by function and content type.
- Provide regular performance updates to leadership and recommendations to improve impact.
- Gather feedback from employees and functional leaders to refine processes.
- Partner with Marketing to align content with campaigns launches and brand initiatives.
- Identify opportunities to gamify participation and recognize top advocates.
Employment Type
Full-time
