Manager, Campaign Strategist (Data-Driven Marketing)

Visa is a world leader in payments and technology with over 259 billion payments transactions flowing safely between consumers merchants financial institutions and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative convenient reliable and secure payments network enabling individuals businesses and economies to thrive while driven by a common purpose to uplift everyone everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description and Responsibilities

We are seeking a Campaign Strategist for Visa Value Added Services Financial Services Commercial Marketing who combines analytical rigor with creative marketing execution. This individual will leverage pipeline data product penetration metrics market sizing data and market insights to design and optimize campaigns that drive measurable business outcomes.

The role requires a strategic thinker with a strong grasp of B2B marketing demand generation and customer segmentation coupled with the ability to translate data into actionable campaign strategies.

Key Responsibilities

• Understand and leverage product penetration metrics sales and pipeline data and other market insights to provide actionable insight in B2B Marketing campaign development
• Partner with Campaign Managers Field Marketers and Product Managers to develop and execute data-driven campaign strategies across digital paid and owned channels.
• Enable use of data drive effectiveness campaigns across pipeline acceleration new product adoption and cross-sell/upsell opportunities.
• Partner with product marketing regional field marketing sales and analytics teams to ensure campaigns target the right audiences with the right messaging.
• Analyze pipeline performance product penetration rates and customer behavior to inform campaign design.
• Monitor campaign KPIs such as engagement conversion influenced pipeline ROI and product adoption metrics.
• Campaign Execution & Optimization Manage operation of campaigns including budget timelines and deliverables   
• Partner in end-to-end execution of campaigns including audience segmentation messaging frameworks channel mix and creative direction.
• Continuously refine strategies based on performance data feedback loops and market conditions.
• Work closely with sales product and marketing operations to ensure campaign alignment with go-to-market initiatives.
• Translate complex data into compelling narratives for stakeholders.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

This position is not eligible for sponsorship

Qualifications :

Basic Qualifications
-5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters MBA JD MD) or 0 years of work experience with a PhD

Preferred Qualifications
-6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters MBA JD MD) or up to 3 years of relevant experience with a PhD
-Bachelors degree required or advanced degree will be valuable specially in data related fields
-Focused experience - 3 years experience in B2B Marketing
-Experience in marketing strategy execution go-to-market planning and demand generation
-Proven ability to engage influence and partner with cross-functional teams.
-Highly collaborative energetic and solutions-oriented adds value to team and organizational culture.
-Strong organizational analytical and problem-solving skills data-driven with a focus on measurable business outcomes.
-Culturally aware with experience working across global and regional teams.

Additional Information :

This position is not eligible for sponsorship

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk communicate in person and by telephone frequently operate standard office equipment such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 119100.00 to 172600.00 USD per year which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge skills experience and addition this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical Dental Vision 401 (k) FSA/HSA Life Insurance Paid Time Off and Wellness Program.

Remote Work :

No

Employment Type :

Full-time