Campaign Manager
Campaign Manager
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4-5years
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
- Manage the end-to-end execution of CRM campaigns (email SMS in-app push notifications web & app assets ad assets and personalization flows) ensuring timely and accurate delivery.
- Maintain daily campaign schedules monitor deployments and troubleshoot execution issues as they arise.
- Collaborate with creative data and product teams to ensure campaign assets targeting and messaging align with business objectives and brand guidelines.
- Continuously manage (acquire discontinue & maintain) 3rd party reward & CRM partners.
- Assist in CRM program planning and design as needed. Segmentation & Personalization
- Build and refine audience segments based on customer behavior lifecycle stage and other relevant CRM data.
- Develop and implement personalization strategies to deliver relevant timely and value-driven communications. Performance Monitoring & Reporting
- Track and report on campaign KPIs relating to campaign & material performances CRM retention rates conversion rates sign-up rates attrition rates and other related business KPIs.
- Analyze campaign performance and provide actionable insights to improve effectiveness and ROI.
- Ensure data integrity and compliance with privacy regulations (e.g. GDPR). Cross-Functional Collaboration.
- Partner with SVENs strategy ad data & technical teams and Clients marketing technical and dealer networks to align CRM efforts with business goals.
- Work closely with SVEN & Clients Technical teams to maintain CRM platform functionality and resolve technical issues necessary for the execution of the campaign.
- Support all stakeholders with campaign insights and recommendations for continuous program improvement. Continuous Optimization
- Recommend short-term and long-term CRM program improvement strategies covering but not limited to customer retention upselling and cross-selling opportunities.
- Test and optimize campaigns through A/B and multivariate updated with industry best practices and automotive-specific customer engagement trends.
Required Skills:
Can must be willing to work on-site if required but will otherwise have the flexibility to work from anywhere
Employment Type
Full Time
