Marketing Manager Asia

Singapore - Singapore

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Seeking a Marketing Manager to develop and execute data-driven B2B marketing strategies that drive growth across Asia with a key emphasis on capitalizing on the rapidly expanding market in Taiwan. As the main POC for marketing activities/projects in Asia this role involves managing multi-channel campaigns leveraging your bilingual skills (English/Mandarin) to effectively communicate with local partners and other key stakeholders analyzing performance metrics and collaborating with global teams to ensure brand consistency.

We offer:

WHAT WE OFFER

Career Development
Located in Singapore
Competitive Compensation and Benefits
Pay Transparency
Global Opportunities

Learn More Here: DEMATIC

Dematic is at the forefront of integrated logistics and material handling industry. We design build and deliver innovative cutting-edge automation solutions that power the supply chains of some of the most innovative companies worldwide.

Headquartered in Atlanta Dematic is a member of KION Group one of the worlds leading suppliers of industrial trucks and supply chain solutions. We are a global leader with 11000 employees worldwide and a growing presence in Asia Middle East and Africa. We offer a collaborative and supportive work environment where you can learn from industry experts within a close-knit team.

WHY JOIN US

Be at the heart of Dematics expansion across the rapidly growing Asian market especially in the strategic Taiwan region! As a Marketing Manager you will develop and execute innovative marketing strategies lead impactful multi-channel campaigns and collaborate with key stakeholders to make a real difference in the Materials Handling/Automation industry. Join us today!

Tasks and Qualifications:

KEY RESPONSIBILITIES INCLUDE:

Develop and execute marketing strategy for Asia (ex-China) in collaboration with Asia Management and Sales APAC and Global Marketing teams.
Develop and manage annual Asia Marketing Budget to ensure cost-effectiveness and ROI.
Content: Develop strategic messaging case studies thought leadership press releases and other key content collaborating with local and regional subject matter experts and management
Press: Build and maintain relationships with key press manage PR agencies and ensure content is featured in the Asia press with maximum reach in target markets.
Digital: Ensure websites are aligned with local requirements manage EDMs and emerging digital marketing strategies for maximum targeted reach and engagement.
Social: Develop and disseminate social media across key platforms to ensure maximum reach and engagement particularly key target markets.
Events: Responsible for all event activities in Asia including webinars conferences tradeshows and hybrid/online events.
Augment marketing activities with marketing automation and AI to drive efficiencies and maximise results.
Collaborate with sales teams to develop organize and manage virtual and in-person marketing campaigns and events to generate qualified leads and support the sales pipeline.
Track analyze and optimize marketing campaign performance using data-driven insights.
As part of APAC regional marketing team deliver internal marketing activities in the APAC region including employee email communications and Town Halls.
Travel regionally as required to support marketing initiatives.

WHAT WE ARE LOOKING FOR:

Marketing Management Experience
Demonstrated IT and digital competency
Excellent project and time management skills able to multi-task under pressure.
Skilled in social media marketing email marketing content marketing website analytics and digital advertising platforms.
Fluent in English and Mandarin with excellent verbal and written communication skills to support marketing efforts in Taiwan working closely with the marketing team in China; proficiency in other Southeast Asian languages is a plus.
Ability to conduct market research analyze data and identify trends and opportunities.
Proficient in marketing automation tools Marketo Power BI and CMS.
Competence in the Adobe Creative Suite
Creative and detail oriented
Proactive team player with ability to work well independently.
To work closely with Regional and Global Marketing teams to ensure brand consistency and alignment with regional and global corporate messaging across all platforms.
Must be willing and able to travel.

QUALIFICATIONS AND SKILLS

Bachelors degree in Marketing Business Administration or a related field is required.
Professional certification in Media Marketing or Communication skills
Problem-solving experience
Budget development and management
Strong communication interpersonal and presentation skills with the ability to work effectively across diverse teams and organisational levels.
Proven ability to develop and execute comprehensive marketing plans aligned with business objectives.
Minimum 5 years of experience in B2B marketing related field in-house or agency.
Demonstrated track record in events management and content creation.
Regional exposure across Asia
Background in automation supply chain or engineering industries is a plus.

Required Experience:

Manager

Key Skills

Business Development
Customer Service
Apache
Market Research
Customer Relationship

Apply Now

About Company

KION

We are a leading supplier of forklifts and warehouse equipment as well as automation technology and software solutions for the optimization of supply chains.

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