Director, Head of APAC Partner Marketing

As the Head of Partner Marketing Asia Pacific you will be responsible for developing and executing a comprehensive partner marketing strategy across the diverse APAC region including Australia New Zealand Asia Korea and India. This pivotal leadership role will focus on driving revenue growth through our partner ecosystem encompassing consulting and implementation partners managed services partners hyperscaler collaborations and reseller networks. You will lead a team to build and nurture strong relationships with key partners create joint marketing programs and enable partners to effectively sell and implement our solutions. You will be a key member of the APAC Partner leadership team contributing to the overall regional strategy and ensuring alignment between marketing and sales objectives.

The right candidate should have extensive experience in leading and managing teams and a proven track record of success in creating and driving partner marketing strategies in the APAC region to deliver business growth

The successful candidate will be looking to join a dynamic Integrated Marketing team in a high-impact high-growth fast-paced role which reports directly to the Senior Director APAC Integrated Marketing.

Key Responsibilities

• Strategy Development & Execution: Develop and implement a comprehensive partner marketing strategy for the APAC region aligned with overall company objectives and revenue goals across a diverse ecosystem of partners including Resellers Managed Services Hyperscalers Consulting and Implementation and Technology partners.
• Joint Marketing Programs: Design and execute joint marketing programs with partners to generate leads drive awareness and accelerate sales. This includes campaigns content creation events and digital marketing initiatives.
• Partner Enablement: Develop and deliver enablement marketing resources and support to enable partners to effectively market sell implement and support our solutions.
• Reseller Program Management: Scale reseller opportunities through effective program design incentives and support mechanisms.
• Hyperscaler Collaboration: Build and strengthen relationships with key hyperscaler partners (e.g. AWS Azure GCP) to drive joint go-to-market activities.
• Performance Measurement & Reporting: Track measure and report on the performance of partner marketing programs using data to optimize campaigns and demonstrate ROI.
• Budget Management: Ability to build a successful business case for funds in addition to managing the partner marketing budget effectively ensuring resources are allocated to the highest-impact activities.
• Team Leadership: Lead mentor and develop a high-performing partner marketing team across the APAC region.
• Cross-functional Leadership: Collaborate closely with sales and marketing in each Area product marketing campaign marketing and other internal teams to ensure alignment and maximize the impact of partner marketing efforts. Must be able to evangelise the contribution of the partner ecosystem and educate others on the partner strategy and routes to market.

Qualifications :

Core Competencies:

• Regional Expertise: Deep understanding of the APAC business landscape cultural nuances and partner ecosystems.
• Partner Marketing Acumen: Proven experience in developing and executing successful partner marketing strategies with a focus on driving revenue growth.
• Resale Channel Development: Expertise in building and scaling reseller programs including recruitment enablement and incentive design.
• Hyperscaler Experience: Experience working with hyperscaler partners (AWS Azure GCP) on joint marketing and sales initiatives.
• Consulting & Implementation Partner Knowledge: Understanding of the consulting and implementation partner landscape and how to effectively engage with these partners.
• Relationship Building & Influencing Skills: Exceptional interpersonal and relationship-building skills with the ability to influence and collaborate effectively with partners and internal stakeholders.
• Communication Skills: Excellent written and verbal communication skills with the ability to present complex information clearly and concisely.
• Analytical Skills: Strong analytical skills with the ability to track measure and report on the performance of partner marketing programs.
• Leadership Skills: Proven leadership skills with the ability to build mentor and develop a high-performing team.
• Results Orientation: A strong focus on achieving results and driving revenue growth through partner marketing initiatives.

The ideal candidate should have:

• 15 years of experience in partner marketing channel marketing or a related field.
• Experience working in the software industry preferably with a SaaS company.
• Proven track record of success in creating and driving partner marketing strategies in the APAC region to deliver business growth.
• Strong understanding of different partnering routes to market.
• Excellent communication interpersonal and presentation skills.
• Bachelors degree in marketing business or a related field; MBA preferred.

Additional Information :

Work Personas

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Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

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Remote Work :

No

Employment Type :

Full-time