APAC Senior Marketing Campaign Manager

The Enterprise & Field Marketing organization in ServiceNow is responsible for driving revenue growth adoption and customer success across all our direct and indirect sales channels.

We are a high performing APAC team looking for a highly organized goal-oriented self-directed professional to be an active player in our APAC Integrated Marketing team. You will interact directly with key business leaders and marketing teams across the globe to drive and deliver campaign strategies across the customers lifecycle from awareness and education to acquisition progression application use and value realization.

You will play a key role in analyzing our target accounts for opportunity and targeting buying groups within the account to deliver business impact. Youll be responsible for driving the program strategy influencing and collaborating with regional field marketing teams to activate and deliver business growth.

You will have a strong understanding of go-to-market (GTM) sales strategies leveraging GTM motions on solutions industry partner marketing new customer acquisition and customer success to achieve results. Youre a savvy APAC marketing program leader who can conceptualize execute and manage insight-driven optimizations and executive-level reporting across a diverse and matrixed organization.

Crucial to your success is having a good foundation in SaaS and enterprise technology multi-faceted experience in integrated marketing strategy and program development relationship management skills team collaboration adaptability and expertise in enterprise technology marketing in a fast-paced dynamic environment.

Key responsibilities

• Act as the APAC marketing campaign lead collaborating closely with all GTM Sales Partner teams to gather insights develop strategies and align plans to accelerate business growth.
• Develop a data-informed strategy on audience segmentation and opportunity prioritization of marketing channels and tactics to conceptualize programs that will drive demand for the ServiceNow Platform and AI
• Lead through influence to ensure delivery and execution at scale of demand generation programs across the APAC marketing and business teams that result in measurable growth in business goals and revenue. Set best practices in narratives engagement and high-performance campaigns.
• Leverage all direct and indirect channels to land new business and drive up-sell cross-sell and adoption marketing campaigns across customer buying groups and activate the ecosystem for new business acquisition.
• Develop and test new program scenarios to drive optimizations and efficiencies against investments.
• Prepare and input into forecasts performance reports monitoring key business metrics quality and audience insights.
• Continually look at ongoing innovations and best practices to elevate the program experience and results.

Qualifications :

The ideal candidate should have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes decision-making or problem-solving. This may include using AI-powered tools automating workflows analyzing AI-driven insights or exploring AIs potential impact on the function or industry.
• 12 years of marketing experience in a B2B enterprise technology environment directly supporting sales teams in roles such as field marketing account based marketing or campaign management. Proven track record of delivering business impact across the account lifecycle. Strong knowledge of the diverse business cultural and media landscapes across APAC with proven experience in adapting marketing strategies for localisation.
• Experience in managing budgets and vendors to deliver effective marketing programs at scale.
• Experience managing multiple stakeholders across concurrent campaigns.
• Excellent communication interpersonal and presentation skills. Advanced ability to influence and align diverse senior stakeholders across different time zones and cultural backgrounds.
• Be digitally savvy with a demonstrated understanding of the role of digital across integrated campaigns.
• Strong understanding of marketing metrics and performance across marketing channels.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

No

Employment Type :

Full-time