Paid Media Manager
Paid Media Manager
Posted on :
05-09-2025
Employer Active
1 Vacancy
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Job Description
About the Role
Youll plan launch optimize and report on campaigns across channels ensuring full-funnel success. Your impact is measured by lead quality conversions ROAS/CAC budget pacing and actionable insights.
Key Responsibilities
Campaign Strategy & Execution
- Build and manage paid campaigns across search social display/video and programmatic channels.
- Plan full-funnel campaigns: audience targeting creative briefs tracking budgets and setup.
- Maintain campaign hygiene (naming conventions tracking QA) and refresh creatives regularly.
- Run structured tests (A/B or multivariate) on creatives audiences bids and landing pages.
Performance Reporting & Analysis
- Deliver weekly/monthly performance summaries with clear next steps.
- Analyze channel and cross-channel data to identify trends diagnose drops and prioritize optimizations.
- Forecast outcomes manage pacing and flag risks or opportunities early.
Partnership & Collaboration
- Align with founders and sales on ICPs offers and campaign goals; advise on budget adjustments based on impact.
- Collaborate with content creative and web teams to improve message- market fit and conversion.
- Share learnings and scalable playbooks for consistent campaign performance.
What Youll Bring
- 4 years of experience managing paid media campaigns (search social display video) with measurable results in B2B and/or B2C.
- Strong English communication and ability to summarize insights clearly for executives.
- Data-driven mindset; proficient with spreadsheets and dashboards.
- Proven ability to optimize for CPL CPA ROAS CAC targets while managing budgets responsibly.
- Familiarity with campaign testing frameworks and landing-page improvement loops.
- Highly organized reliable and effective in remote setups with deadlines.
Nice to Have
- Prior experience with US startups or high-growth companies.
- Experience coordinating with sales/CRM for funnel handoffs and feedback loops.
- Familiarity with SEO or lifecycle/retention tactics to complement paid efforts.
Employment Type
Full Time
Key Skills
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