Marketing Manager - Hiltons of Iowa
Marketing Manager - Hiltons of Iowa
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1 Vacancy
Job Description
What are we looking for
3 years of combined marketing advertising and/or ecommerce marketing experience
Prior hotel/travel industry experience ispreferred but not required
The Benefits-
Hilton is proud to have an award-winning workplace culture ranking#2 Best Company To Work For in the U.S.
We support the mental and physical wellbeing of all Team Members so they can Thrivepersonally and professionallyin a diverse and inclusive environment thanks to innovative programs and benefits such as:
- Health insurance
- Career growth and development
- Team Member Resource Groups
- Recognition and rewards programs
- Go Hilton travel discount program
- Best-in-Class Paid Time Off (PTO)
- Supportiveparental leave
- Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount
#LI-JW1
EOE/AA/Disabled/Veterans
Do you have a talent for innovative strategies a passion for crafting exceptional guest experiences and a keen eye for impactful digital initiatives Bring your creativity enthusiasm and business acumen to a world-class brand. Join us in this exciting role grow your career and enjoy the journey of Making the Stay.
The Hiltons of Iowa are seeking a Complex Marketing Manager to join their dynamic teams opening due to an internal promotion. This role will oversee marketing for two key Hilton properties: Hilton Des Moines Downtown and DoubleTree by Hilton Cedar Rapids Convention Complex.
We welcome remote-based candidates who can travel to both locations as needed. Applicants must reside in Iowa or Omaha and be available for travel.
Overview:
In this role you will support two Director of Sales & Marketing in all Marketing Strategy Planning & Execution for both hotels.
- Assist in the development management execution and measurement of all aspects of the marketing/branding strategies under the leadership of both Director of Sales and Marketing; including but not limited to Ecommerce Digital Audits/Merchandising social media Paid Digital & Traditional Advertising Video/Photography Shoots & Content Management etc.
- All efforts should be focused on maximizing commercial performance.
- Success measures include; budget achievement increasing topline revenue optimizing expenses and achieving channel/market share objectives.
The keys to success in this role are as follows:
- Build a close alignment with on-property regional and brand marketing teams.
- Highly adaptable to seasonality and conflicting priorities.
- Successfully execute the tactical elements of the annual marketing plan.
- Strong project management skills with the ability to prioritize multiple projects at once.
- Has a passion for learning and staying on the cutting edge of new digital strategies trends and technologies.
KEY DUTIES
- Project Management: Plans and manages the development of creative collateral (In coordination with an agency where applicable) and ensures timely media placement and coordination of production/materials deadlines with expense management in mind.
- Digital Merchandising & Ecommerce: Works to regularly audit and ensure accuracy of content and assets (including but not limited to: Owned and Third-Party Websites Digital & Traditional Advertising Photography and Videography) and that each aligns with the hotels branding and positioning strategy by guest segment.
- Experiential Marketing: Works alongside Operations to ideate and promote curated on-property experiences and activations (ex: Holiday Suite)
- B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments candidate should possess Canva creative skills
- Monthly Reporting: Under the guidance of the Directors of Sales and Marketing owns & prepares monthly marketing activity reports
- Public Relations and Social Media Management: Supports in the development and execution of PR & social media strategies including influencer and media publication relations
- Branding & Positioning Assistance: Assists with the hotel positioning and content / messaging strategy based on the hotels business & customer mix along with Brand pillar integration
- Ancillary Outlet Support: Develops revenue-focused local marketing promotions and aids in creative ideation of outlet activations for the operations team to execute
- External Agency Management:serves as primary liaison with external agencies (example: digital PR creative) by delivering strategic creative briefs and ensuring timely deliverables
- Partnership Management: plans and execute projects withlocal partnership activations and sponsorships that align with the hotels positioning
SUPPORTIVE SERVICES:
- Participates where appropriate in trade/business related functions events conferences and workshops
- Performs special projects and other responsibilities as assigned and participates in task forces committees and cluster groups as requested
- Assists the Directors in preparing ad-hoc presentations including hotel executive committee meetings ownership reviews and corporate hotel reviews; at times this role may be required to present in these commercial meetings
BUSINESS ACUMEN
- Extensive knowledge of marketing communication mediums including traditional digital and social channels
- Proficiency in data analysis and translating insights into compelling narratives
- Ability to navigate a matrix organization
- Project management
- Copywriting
- Software/Program Skills/Knowledge:
Microsoft Office (Word Power Point Excel & Outlook)
Social Media Websites (Facebook Instagram etc)
CMS Platforms
Digital Analytics
Canva Adobe and/or Photoshop
Ideal Soft Skills:
- Presentation / Communication skills
- Relationship building & thoughtful networking
- Leadership abilities
- Proactive strong points of view
- Demonstrate ownership / sense of urgency to deliver results
Required Experience:
Manager
Employment Type
Full-Time
