Marketing Manager - Hiltons of Iowa

Do you have a talent for innovative strategies a passion for crafting exceptional guest experiences and a keen eye for impactful digital initiatives Bring your creativity enthusiasm and business acumen to a world-class brand. Join us in this exciting role grow your career and enjoy the journey of Making the Stay.

The Hiltons of Iowa are seeking a Complex Marketing Manager to join their dynamic teams opening due to an internal promotion. This role will oversee marketing for two key Hilton properties: Hilton Des Moines Downtown and DoubleTree by Hilton Cedar Rapids Convention Complex.

We welcome remote-based candidates who can travel to both locations as needed. Applicants must reside in Iowa or Omaha and be available for travel.

Overview:

In this role you will support two Director of Sales & Marketing in all Marketing Strategy Planning & Execution for both hotels.

• Assist in the development management execution and measurement of all aspects of the marketing/branding strategies under the leadership of both Director of Sales and Marketing; including but not limited to Ecommerce Digital Audits/Merchandising social media Paid Digital & Traditional Advertising Video/Photography Shoots & Content Management etc.
• All efforts should be focused on maximizing commercial performance.
• Success measures include; budget achievement increasing topline revenue optimizing expenses and achieving channel/market share objectives.

The keys to success in this role are as follows:

• Build a close alignment with on-property regional and brand marketing teams.
• Highly adaptable to seasonality and conflicting priorities.
• Successfully execute the tactical elements of the annual marketing plan.
• Strong project management skills with the ability to prioritize multiple projects at once.
• Has a passion for learning and staying on the cutting edge of new digital strategies trends and technologies.

KEY DUTIES

• Project Management: Plans and manages the development of creative collateral (In coordination with an agency where applicable) and ensures timely media placement and coordination of production/materials deadlines with expense management in mind.
• Digital Merchandising & Ecommerce: Works to regularly audit and ensure accuracy of content and assets (including but not limited to: Owned and Third-Party Websites Digital & Traditional Advertising Photography and Videography) and that each aligns with the hotels branding and positioning strategy by guest segment.
• Experiential Marketing: Works alongside Operations to ideate and promote curated on-property experiences and activations (ex: Holiday Suite)
• B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments candidate should possess Canva creative skills
• Monthly Reporting: Under the guidance of the Directors of Sales and Marketing owns & prepares monthly marketing activity reports
• Public Relations and Social Media Management: Supports in the development and execution of PR & social media strategies including influencer and media publication relations
• Branding & Positioning Assistance: Assists with the hotel positioning and content / messaging strategy based on the hotels business & customer mix along with Brand pillar integration
• Ancillary Outlet Support: Develops revenue-focused local marketing promotions and aids in creative ideation of outlet activations for the operations team to execute
• External Agency Management:serves as primary liaison with external agencies (example: digital PR creative) by delivering strategic creative briefs and ensuring timely deliverables
• Partnership Management: plans and execute projects withlocal partnership activations and sponsorships that align with the hotels positioning

SUPPORTIVE SERVICES:

• Participates where appropriate in trade/business related functions events conferences and workshops
• Performs special projects and other responsibilities as assigned and participates in task forces committees and cluster groups as requested
• Assists the Directors in preparing ad-hoc presentations including hotel executive committee meetings ownership reviews and corporate hotel reviews; at times this role may be required to present in these commercial meetings

BUSINESS ACUMEN

Core Hard Skills:

• Extensive knowledge of marketing communication mediums including traditional digital and social channels
• Proficiency in data analysis and translating insights into compelling narratives
• Ability to navigate a matrix organization
• Project management
• Copywriting
• Software/Program Skills/Knowledge:

Microsoft Office (Word Power Point Excel & Outlook)

Social Media Websites (Facebook Instagram etc)

CMS Platforms

Digital Analytics

Canva Adobe and/or Photoshop

Ideal Soft Skills:

• Presentation / Communication skills
• Relationship building & thoughtful networking
• Leadership abilities
• Proactive strong points of view
• Demonstrate ownership / sense of urgency to deliver results

EOE/AA/Disabled/Veterans

What are we looking for

• 3 years of combined marketing advertising and/or ecommerce marketing experience

• Prior hotel/travel industry experience ispreferred but not required

  
  

  The Benefits-

• Hilton is proud to have an award-winning workplace culture ranking#2 Best Company To Work For in the U.S.

• We support the mental and physical wellbeing of all Team Members so they can Thrivepersonally and professionallyin a diverse and inclusive environment thanks to innovative programs and benefits such as:

• Health insurance
• Career growth and development
• Team Member Resource Groups
• Recognition and rewards programs
• Go Hilton travel discount program
• Best-in-Class Paid Time Off (PTO)
• Supportiveparental leave
• Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount

• Debt-free education:Access to a wide variety of educational credentials (ex. college degrees high school completion English-language learning digital literacy professional certificates and more)

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