Director, Product Marketing - Growth Enablement
Director, Product Marketing - Growth Enablement
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Job Description
Founded in 2014 League is the leading healthcare consumer experience (CX) platform powered by artificial intelligence (AI) reaching more than 63 million people around the world and delivering the highest level of personalization in the industry. Payers providers and consumer health partners build on Leagues platform to deliver high-engagement healthcare solutions proven to improve health outcomes. League has raised over $285 million in venture capital funding to date powering the digital experiences for some of healthcares most trusted brands including Highmark Health Manulife Medibank and Shoppers Drug Mart.
This is a pivotal leadership role designed for a strategic execution-obsessed Product Marketer ready to build a world-class growth enablement function. You will be the architect of a program that dramatically increases the productivity and effectiveness of our revenue teams. Youll be the driving force behind a collaborative data-driven approach to enablement with a mission to ensure our Go-to-Market (GTM) teams are equipped trained and empowered to deliver exceptional value to our prospects & customers.
You will report directly to the AVP of Product Marketing and work closely with GTM leadership. Your ultimate goal is to build and scale a world-class enablement function that empowers our teams with the knowledge tools and content they need to effectively sell and expand our solutions.
- Architect the Enablement Strategy & Roadmap: In close partnership with GTM leadership define the vision strategy and priorities for the Growth Enablement function. Build and own the comprehensive enablement strategy and calendar to align with revenue goals.
- Curate a World-Class Content Library: Partner with Upstream/Downstream PMMs who own creation of assets to curate a dynamic library of high impact sales resources. The library will include pitch decks battlecards demo scripts case studies and ROI tools ensuring they are always fresh accessible and effective.
- Deliver High-Impact Training & Programs: Lead the design and delivery of engaging training programs from new hire onboarding to continuous learning. Own the agenda and execution for major GTM events like the quarterly Growth Summits and the annual Sales Kick-Off (SKO).
- Pioneer AI-Powered Enablement: Lead the charge in leveraging AI to create and deliver cutting-edge enablement programs. This includes exploring and implementing solutions for personalized just-in-time learning role-playing simulations and intelligent content recommendations.
- Measure and Optimize for Impact: Define and track the KPIs that matter. Go beyond content usage to measure direct impact on business outcomes like win rates sales cycle length and deal size.
- Leverage Healthcare Product Marketing Expertise: Bring your expertise in healthcare to the product marketing lifecycle and collaborate with your direct team and cross-functional teams to accelerate Leagues growth.
Team Collaboration
You will be a core member of our Product Marketing leadership team working alongside the Director of Product Marketing for Upstream and the Director of Product Marketing for Downstream. While they own the GTM strategies for their respective areas and are responsible for core content you will establish the enablement strategy and execution plan for the entire team ensuring our go-to-market efforts are seamlessly supported with best-in-class enablement.
About You:
- 8 years of product marketing experience with a proven track record of success in sales and partner enablement in enterprise sales or prior experience in sales in an enterprise setting.
- Demonstrated experience in building and executing an enablement strategy from the ground up in a fast-paced B2B SaaS environment.
- Must have experience in the healthcare technology or digital health industry. Credibility with sales teams who sell into payers providers or large employers is essential.
- A passion for and experience with leveraging technology particularly AI to scale and modernize enablement programs.
- Exceptional ability to translate complex product capabilities into simple compelling and value-driven training.
- A bias for action and a strong sense of ownership.
- Strong analytical skills with a data-driven approach to measuring impact and ROI.
- Excellent communication presentation and collaboration skills with the ability to influence stakeholders at all levels.
Security - Related Responsibilities
- Compliance with Information Security Policies
- Responsibility and accountability for executing Leagues policies and procedures
- Notification of HR Legal Compliance & Security of any incidents breaches or policy violations
CANADA APPLICANTS ONLY: The Canada-specific compensation range below for this full-time position is exclusive of bonus equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all Canadian locations. The salary range is intentional to account for the performance and career progressions a Leaguer will experience in the role throughout their time at League. Where in the band you may land is determined by job-related skills/experience. Your recruiter can share more about the specific salary range specific to your skills and experience during the hiring process.
Compensation range for Canada applicants only
$149300 - $182500 CAD
We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. If you are an individual in need of assistance at any time during our recruitment process please contact us at .
- You should receive a confirmation email after submitting your application.
- A recruiter (not a computer) reviews all applications at League.
- If we see alignment with Leagues needs a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring.
- The final step is an offer which we hope you will accept!
- Prior to joining us we conduct reference and background checks. Additional checks could be required for US Candidates depending on the role you are exploring.
- Learn about our platform leadership team and partners
- Highmark Health Google Cloud League: new digital front door to seamless care
- Former Providence President and Workday EVP of Corporate Strategy join League Board of Directors
- League raises $95 million USD in Series C to build worlds leading healthcare CX platform
- Forbes x League: The Platformization Of Healthcare Is Here
- Fast Company x League: If we want better innovations in healthtech we need more competition
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Required Experience:
Director
Employment Type
Full Time
