Director, Financial Services Field Marketing

We are looking for a dynamic Director of FinServ Field Marketing to lead motivate and innovate. This pivotal role will drive the acquisition growth and retention of our Financial Services Americas business by shaping marketing strategies and programs that showcase the potential of ServiceNow.

We need an action-oriented leader who thrives as a working manager and can build ServiceNows brand through effective field strategies lead generation pipeline development and sales enablement.

This role will be a key partner in ServiceNows growth collaborating closely with sales organizations to deploy budgets effectively and leverage data to exceed pipeline revenue and new logo targets. Additionally this role will work across marketing and other key functions to drive the integrated marketing plan for Financial Services Americas.

The role reports into the Sr Directors of AMS Field Marketing. The Director will lead a team of 4 (managers and specialists).

Key Responsibilities:

• Lead a team of field marketers to develop and execute go-to-market strategies including demand generation brand awareness social selling digital initiatives and thought leadership programs to drive pipeline growth for AMS Financial Services sales teams.
• Demonstrate a leadership style that emphasizes collaboration empowerment and continuous improvement in team development.
• Develop and implement a comprehensive go-to-market plan including demand generation brand awareness and thought leadership campaigns specifically for the US Financial Services market.
• Collaborate with FinServ Sales leaders to review strategies and discuss initiatives that align with revenue goals.
• Manage the annual financial services marketing budget reporting forecast and spend on a monthly/quarterly basis.
• Collaborate with key teams such as ABM executive marketing partner marketing and AMS campaigns to drive an integrated plan for their regions.
• Work closely with the Financial Services Field Marketing team to build and execute strategic marketing programs that meet or exceed financial services sales targets.
• Measure all programs and optimize the marketing mix to maximize each investment.
• Work with the marketing operations team to understand and optimize lead flow database use segmentation growth metrics and reporting.
• Lead marketing enablement by providing updates and announcements around field marketing partners analysts executive programs social media and our ServiceNow annual user conference.
• As part of the AMS Marketing Leadership team lead cross-functional initiatives to drive business forward and create more efficiency within our teams.

Qualifications :

• Experience in leveraging AI to enhance work processes decision-making or problem-solving including using AI-powered tools automating workflows analyzing AI-driven insights or exploring AIs potential impact on the function or industry.
• 15 years of experience in marketing demand generation with a strong focus on pipeline and revenue orientation.
• BS or BA in Business or Marketing.
• B2B marketing background preferably in a large-scale cloud business.
• Proven ability to build motivate and lead high-performing teams.
• Personal drive passion and enthusiasm to understand and successfully navigate a fast-growing company.
• In-depth knowledge of the buyers journey from Brand to Demand to Loyalty with the ability to provide leadership and insight into how field marketing can drive business growth.
• Ability to drive innovations and process optimizations to enhance team effectiveness and efficiency.
• Natural affinity for data-driven decisions with strong problem-solving skills to address root cause issues.
• Strong leadership experience and team player capable of strategic planning with a bias toward execution.
• Strong strategic analytical and operational skills.
• Ability to communicate the commercial and financial impact of marketing investments to a non-marketing audience.
• Excellent interpersonal communication negotiation and change management skills.
• Demonstrated commitment to high professional ethical standards and to diversity inclusion and belonging initiatives.
• Hands-on experience with data and analytics using CRM and/or marketing automation software.

For positions in this location we offer a base pay of $162800 - $284900 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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