Product Marketing Manager | Remote Europe (+/- 2hrs CET)

Responsibilities:

• Develop and execute product marketing strategies that align with business goals and objectives.
• Conduct market research to identify customer needs and behaviour competitor strengths and weaknesses and market trends to inform product development and marketing strategies.
• Create buyer personas value proposition and customer journeys.
• Work with cross-functional teams to develop product positioning and messaging that resonates with our target audience.
• Create compelling product collateral including brochures case studies solution briefs white papers and other marketing materials.
• Develop and implement SEO strategies to increase organic traffic to our website and generate leads.
• Build trust and create conversation with potential customers through events campaigns and specific calls to action
• Be the voice of our customers by gathering and prioritizing key insights to shape our product roadmap.
• Bring awareness to our product through content such as social media copywriting and blogs. This requires you to determine what type of campaign needs to be done create a budget for the marketing endeavours craft a project plan to map out when this content will be released and execute.
• Build and maintain relationships with industry influencers analysts and partners to increase brand awareness and credibility.

Qualifications :

What you will need to be successful

• Bachelors degree in marketing business or a related field
• 3 years of hands-on product marketing experience in an international growth-stage company.
• Experience in financial services B2B marketing.
• Strong written and verbal communication in English with experience in writing copy for marketing collateral.
• Proven ability to develop and execute successful marketing strategies that drive results.
• Familiarity with marketing automation and analytics tools such as Zoho
• Proven track record of gathering & analyzing market intelligence to support informed decisions.
• Creative thinker with a passion for innovation and a desire to challenge the status quo.
• Strong interpersonal and organisational skills.
• You love to collaborate with different people bringing them together and having many things going on at the same time. Managing priorities will be of great importance.
• Have a startup mentality to get things done and you are not afraid of challenges and to take responsibility.

Additional Information :

At Fyorin youll have the chance to make a real impact in a rapidly growing company work with a talented global team and share the future of financial operations for digital businesses. Youll also enjoy:

• A dynamic startup culture with room for ownership and growth
• Opportunities to learn and advance your career in FinTech
• A supportive international and collaborative team environment
• Competitive salary
• Pension scheme
• Flexible working hours

Remote Work :

Yes

Employment Type :

Full-time