Deputy General Manager, Marketing - NMIPL
Deputy General Manager, Marketing - NMIPL
Posted on :
28-08-2025
Employer Active
1 Vacancy
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Job Description
EXPECTED END RESULTS
MAJOR ACTIVITIES
Customer Experience Framework
- Develop and manage the overall strategy for the Customer Experience framework covering the pre-defined customer journeys and touch points (entire consumer journey from discovery to purchase to ownership to repurchase.)
- Oversee integration of online and offline Marketing programs that impact the Customer Experience
PACE (Nissan website)
- Insights annual strategy/roadmap optimisation of the PACE platform for Nissan to ensure seamless delivery of digitally enabled customer experience
- Work extensively with creative and technical agency partners to maintain Nissan website as per Nissans GOLD customer experience standards
- Ensure continuous updation on the website (PACE Platforms) of content
- Specific strategies and roadmap to improve the Key Buying Actions (KPIs)
- Detailed Analysis and tracking of Omniture learnings to regularly monitor performance
- SEO and SEM optimisation
Cross Functional Customer Experience
- Oversee integration of online and offline Marketing programs that impact the Customer Experience
- Collaborate with other departments in creating new retailer programs customised tools and resources to better deliver an exceptional customer experience.
Examples: Configurators Finance Calculators Dealer Sales Tools etc) Ecommerce for Sales and Aftersales Leads Management AR/VR/AI/Machine Learning Mobile Ecosystem (including apps) Mobility Solutions (Connected Cars) Dealer and Retail focussed ecosystem set-up
- Evaluation and analysis of departmental work processes to identify opportunities to improve ROI across digital media (Precision marketing) channels (Tagging implementation) and technical system integrations to
re-engineer workflow for seamless Customer Experience - Develop breakthrough initiatives using insights to create an innovative Customer Experience environment for the Nissan
Joint Business Partnerships
- Collaborate with key industry leaders across data media and technology to drive Joint business Partnerships (Google Meta Adobe)
- Manage the relationship closely to deliver innovative and ROI driven initiatives for Nissan
Data Analytics and Dashboard Implementations
- Collaboratively establish and monitor Customer Experience KPIs based on industry leading measures and delivery of the brand promise
- Track and implement measure to improve Website performance metrics across KBAs
- Observe Omniture trends to deep dive into traffic analysis to improve ROI
- Analyse insights from tools like Adobe and Preparing weekly monthly management reports
Online Reputation Management
- Manage online reputation of brand Nissan across all social touchpoints like Facebook Instagram Twitter and YouTube.
- Lower the first level response time for tickets opened
- Reduce over all TAT for normal ticket
- Manage online crisis by understanding voc and take appropriate actions after aligning on one voice between legal comms after sales training and marketing
- Manage the ORM partners NU and Locobuzz/Sprinklr (online listening agency) to optimise resources and automate the ORM process. Introduce AI based tools to lower the overall cost and make the process more efficient
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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