Email & CRM Marketing Manager

Position Summary

The Email & Marketing Automation Manager manages CDP and email marketing platforms across Aspen One brands. This role supports the development execution and ongoing refinement of multi-channel campaigns and automated journeys with a particular focus on the Aspen Snowmass email strategy. The manager applies consumer behavioral lifestyle transactional and demographic data to deliver relevant marketing programs across channels aiming to strengthen retention enhance the guest experience and drive revenue and lifetime value. This position reports to the Director of Digital & Performance Marketing

The budgeted salary range for this position is $60000 to &80000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. 

Job Posting Deadline 

Applications for this position will be accepted until September 15 2025. 

Essential Job Functions

• Manage the CDP and marketing automation platform (Braze) to drive revenue growth and enhance personalization across Aspen One brands
• Lead Aspen Snowmass email marketing including strategy planning and calendar responsive design segmentation and list management deployment and scheduling tracking testing and reporting
• Execute automated personalized multi-channel journeys (email push in-app messaging SMS) to drive upsell and cross-sell increase retention and encourage year-round engagement
• Support email programs and lifecycle journeys tailored to each vertical (ski hospitality retail) while also developing cross-brand journeys
• Build new automated journeys aligned with retention and product strategies managing strategy planning segmentation triggers dynamic content deployment tracking testing and reporting
• Partner with business unit teams to design and implement campaigns that support BU-specific goals
• Work with product and tech teams to integrate Braze with other platforms (POS booking engines loyalty programs)
• Utilize first-party data to create high-value guest segments and ensure data best practices across all channels
• Build out mobile communications strategy including SMS and app push notifications
• Develop and implement A/B testing strategies to optimize campaign performance
• Analyze guest behavior demographics and product usage to extract insights and refine communications
• Optimize lifecycle marketing renewal and retention efforts for lapsed guest journeys
• Ensure compliance with data privacy regulations (GDPR CCPA) and stay current on Braze features and marketing automation trends
• Other duties as assigned

Qualifications :

Education and Experience Requirements

• Bachelors degree in Marketing Communications Business or a related field
• 35 years of experience in marketing automation CRM or lifecycle marketing

Knowledge Skills & Abilities

• Proficient knowledge of Braze integrations (e.g. Currents Canvas Liquid templating)
• Proficiency in HTML/CSS for email
• Experience working in a CRM or CDP with hands-on segment creation preferably with Lexer
• Strong understanding of customer segmentation personalization and journey mapping.
• Experience working across multiple verticals or brands
• Analytical mindset with experience using tools like Google Analytics 4 Looker or Tableau
• Excellent project management and communication skills
• Background in ski/resort hospitality or retail industries
• Familiarity with loyalty programs and guest experience platforms

Additional Information :

Work Environment & Physical Demands  

• Ability to stand type and sit at desk/computer for most of the work shift executing repetitive movements
• No adverse or hazardous conditions
• Not required but preferred to be able to occasionally lift push or pull 25 lbs. individually or with assistance

Job Benefits
This position is categorized as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.  
   Health Dental and Vision Insurance Programs
   Flexible Spending Account Programs
   Life Insurance Programs
   Paid Time Off Programs
   Paid Leave Programs
   401(k) Savings Plan
   Employee Ski Pass and Dependent Ski Passes 
   Other company perks

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One Aspen Snowmass Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process please contact Human Resources at .         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties responsibilities and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One inclusion equity and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience we embrace and celebrate the unique experiences perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected valued and empowered and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Companys benefits and other compensation visit One participates in E-Verify.

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