Demand Generation Lead (f/m/x)
Demand Generation Lead (f/m/x)
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Job Description
Were looking for a Senior Demand Generation Manager to scale our B2B pipeline engine and drive revenue growth. This is a high-impact role where youll lead full-funnel marketing initiatives with a strong focus on Account-Based Marketing (ABM) close collaboration with Sales and data-fueled experimentation.
Youll shape how we attract and convert high-value customers using modern AI GTM tools and data intelligence platforms to maximize performance at every stage. Its a unique opportunity to join a fast-moving team and make a measurable impact from day one.
What Youll Do
Design and execute demand gen campaigns across channelsemail paid search/social events and syndicationto grow pipeline.
Lead targeted ABM programs in partnership with Sales and SDRs to engage named accounts and verticals with tailored plays.
Align closely with Sales on ICP funnel definitions pipeline metrics and feedback loops to ensure seamless handoff and attribution.
Track and optimize campaign performance using data to refine messaging targeting and spend.
Leverage AI-powered GTM tools (like Clay and Tofu) to enhance targeting personalization and buyer signal detection.
Collaborate on messaging with Product Marketing and Content to ensure campaigns address real buyer pain points.
Own the demand gen budget making data-informed investments that drive ROI.
What Youll Bring
57 years of B2B demand generation experience ideally in high-growth SaaS or tech
Demonstrated success in building and scaling ABM programs
Deep understanding of B2B funnels and sales-marketing alignment
Strong analytical chops and experience with tools like HubSpot Marketo and GA
Familiarity with AI-driven GTM tools
Excellent project management and cross-functional collaboration skills
Self-starter attitude with a passion for testing learning and growing
Why Join Us
Mission-driven company: doinstruct is reshaping how people learn to do complex high-stakes tasks making knowledge more accessible reliable and hands-on.
Work at the intersection of AI and expertise: Help build the GTM motion for an AI-native product that turns expertise into structured interactive learning.
Move fast own big projects: Youll be trusted with autonomy and have real influence over how we go to market.
Collaborative team: Work closely with a small high-caliber team that values experimentation velocity and clarity.
Remote-first with flexibility: We care about results not where youre sitting.
Join early grow with us: This is a chance to get in early and help shape a category-defining company from the ground up.
At doinstruct you can make full use of your skills and play an active role in the further development of our start-up. And yes we attach great importance to a positive working atmosphere maximum transparency communication at eye level and support every step of your personal and professional development.
Even if you dont tick all of the boxes but you are motivated and want to work with us you are very welcome to apply.
We embrace diversity and hire people based on their ability to perform a job. People of any race gender gender expression sexual orientation religion age disability political opinion or marital status are welcome at doinstruct.
For questions or remarks please reach out to our Talent Acquisition Manager Leonard at
Employment Type
Full-Time
