Demand Generation Director
Demand Generation Director
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Job Description
Workiva is seeking a data-driven and strategic Demand Generation Director to lead the charge in creating and converting marketing demand. You will architect and execute innovative multi-channel marketing campaigns designed to engage our target audiences build a robust demand generation engine to support the sales pipeline and directly impact our revenue growth. You will be the subject-matter expert on our marketing technology stack using your analytical prowess to optimize every stage of the funnel. By partnering cross-functionally with sales inside sales product marketing field and content teams you will ensure our strategies are aligned and our outreach is world-class. If you are a results-obsessed marketer who thrives on connecting strategy to measurable business outcomes we encourage you to apply.
What You Will Do
Campaign Strategy & Execution: Design launch and optimize integrated demand generation campaigns across online and offline channels including email field activities webinars social media paid advertising and account-based marketing (ABM) to generate a pipeline of qualified leads
Marketing Automation & Technology: Master our marketing automation platform to build and manage sophisticated lead nurturing workflows scoring models and database segmentation
Ensure the seamless flow of qualified leads to the sales and inside sales team
Performance Analysis & Reporting: Meticulously track analyze and report on campaign performance creating dashboards to showcase marketings contribution to pipeline and revenue
Use data-driven insights to continuously test and improve campaign effectiveness and ROI
Sales & Marketing Alignment: Partner closely with sales inside sales and enablement teams to ensure a smooth lead handoff process supported with targeted messaging and effective sales enablement materials
Audience and Market Expertise: Develop a deep understanding of our ideal customer profile buyers journey customer pain points and collaborate with product marketing to ensure all marketing content and messaging are hyper-targeted timely relevant and compelling
Manage website and social media operations including content management sitemap navigation localization and SEO/SEM/AI SEO and analytics
Collaborate with global teams to localize and curate various content types including articles infographics and case studies
What You Will Need
Minimum Requirements
Minimum of 10 years experience in B2B marketing with a strong focus on demand generation preferably in the SaaS or technology sector
Bachelors degree in Marketing Business or a related field
Preferred Qualifications
Marketing Automation Proficiency: Deep hands-on experience with major marketing automation platforms (e.g. Marketo HubSpot Pardot Eloqua).
Excellent business acumen in Workivas core APAC markets - Australia Singapore Hong Kong Taiwan & Japan
Proficiency in English plus either Japanese or Mandarin would be advantageous for communicating with customers in Taiwan and Japan
Data-Driven Mindset: Demonstrates a proven ability to analyze campaign data interpret results and translate them into actionable insights
Proficient in using Salesforce Google Analytics Google Tag Manager Quicksight and 6Sense
Platform Management: Experience in managing Content Management Systems and social media platforms
Strategic & Tactical Execution: Ability to think strategically about the entire marketing funnel while also managing the tactical details of campaign execution flawlessly
Exceptional Collaborator: Strong communication and interpersonal skills with a proven track record of building successful relationships with sales and other cross-functional teams
Proficient in organization and project management capable of handling multiple projects concurrently in a fast-paced environment
Workiva is an Equal Employment Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds beliefs and interests and we recognize diversity as an important source of intellectual thought varied perspective and innovation. Employment decisions are made without regard to age race creed color religion sex national origin ancestry disability status veteran status sexual orientation gender identity or expression genetic information marital status citizenship status or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process please email .
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles ensuring adherence to company policies and regulatory standards.
Required Experience:
Director
Employment Type
Full-Time
