Product Marketing Lead (f/m/x)

At doinstruct were revolutionizing how modern teams onboard learn and perform. As our first dedicated Product Marketer youll play a pivotal role in shaping our products narrative positioning and market presence. This role is crucial in bridging the gap between our products capabilities and the markets needs ensuring that our solutions are effectively communicated and adopted by our target audience.

What youll do

Shape our positioning

• Develop and refine doinstructs product positioning and value propositions for different customer segments.

• Create compelling narratives and content that resonate with buyers and users informed by customer research and competitive insight.

• Ensure consistency in messaging across all channels and teams.

Lead product launches & GTM

• Create and execute go-to-market plans for new features and major releases.

• Collaborate across Product Sales Customer Success and Marketing to ensure launches are timely consistent and effective.

• Drive internal alignment on roadmap visibility and storytelling.

Enable Sales & Customer teams

• Build and maintain a toolkit of sales and customer-facing materials: one-pagers pitch decks competitive battle cards FAQs and more.

• Partner with Sales and Customer Success to refine messaging based on real-world conversations.

• Serve as the go-to for competitive insights and objection handling.

Deepen our market understanding

• Stay on top of customer needs industry trends and competitor moves.

• Conduct win/loss interviews and gather voice-of-customer insights to improve positioning.

• Use insights to inform product development and marketing strategies.

Who you are

• 5 years of experience in product marketing preferably in a B2B SaaS or product-led growth environment.

• Proven success crafting positioning and go-to-market strategies that drove awareness engagement and revenue.

• Skilled at translating technical concepts into clear compelling messaging.

• Comfortable working cross-functionally in a fast-paced remote environment.

• Strong writing and communication skills: You are able to craft everything from a compelling pitch deck to crisp internal briefs - ideally in German & English

Why join doinstruct

• Real Impact: Your work will directly shape how customers experience and understand our platform.

• Autonomy & Ownership: We trust you to drive strategy and execution.

• Remote-first team: Work from anywhere with regular meetups to stay connected.

• Supportive culture: Were kind driven and low on egoand we believe great work happens in great teams.

• Growth-oriented: Backed by top investors with a fast-growing customer base and an ambitious product roadmap.

At doinstruct you can make full use of your skills and play an active role in the further development of our start-up. And yes we attach great importance to a positive working atmosphere maximum transparency communication at eye level and support every step of your personal and professional development.

Even if you dont tick all of the boxes but you are motivated and want to work with us you are very welcome to apply.

We embrace diversity and hire people based on their ability to perform a job. People of any race gender gender expression sexual orientation religion age disability political opinion or marital status are welcome at doinstruct.

For questions or remarks please reach out to our Talent Acquisition Manager Leonard at