Digital Marketing Manager â Lead Generation & Campaigns
Digital Marketing Manager â Lead Generation & Campaigns
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Job Description
We are seeking a Digital Marketing Manager Lead Generation & Campaigns based in our Milton Office location to join the Marketing team. This is a fully on-site role.
Ready to help build a better future for generations to come
In an ever-changing fast paced world we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL we work relentlessly to enrich modern living through our innovative stone wool solutions.
Join us and make a difference!
Your future team:
The Digital Marketing Manager will be reporting to the Marketing & Branding Director and will have one direct report under their supervision. They will be working hand in hand with Sales operations and Digital Marketing Manager Engagement & Experience.
What you will be doing:
This role will focus on developing and executing strategic data-driven campaigns that generate high-quality MQLs accelerate SQL conversion and support revenue growth.
Lead the planning execution and optimization of lower-funnel digital marketing campaigns to convert mid- and low-funnel prospects into qualified sales leads.
Own thelead generation strategyin coordination with sales operations aligning campaigns to key business goals and sales targets.
Develop annual marketing plansincluding marketing automation strategies content development and campaign page creation with clear KPIs and measurable outcomes.
Design and execute targetedemail marketingprograms including audience segmentation A/B testing deployment and continuous optimization.
Maintain and enhance ourmarketing automation system(Marketo) and ensure seamless integration with CRM (MS Dynamics); assist in integrating additional platforms as needed.
Track analyze and report on campaign performance with actionable insights for continuous improvement.
Support global and regional marketing projects while ensuring all campaigns follow brand compliance and legal guidelines.
Act as an internal subject matter expert on lead management best practices including lead scoring nurturing and lifecycle management.
What you bring:
University degree in Marketing Communications or a related field or equivalent practical experience.
Minimum 7 years of proven experience in digital marketing with a strong focus on lead generation and campaign management.
Proven experience managingMarketo(or similar marketing automation platforms).
Proven experience in driving B2B digital marketing initiatives
Strong expertise in full-funnel digital marketing strategy from awareness to conversion.
Advanced skills in campaign analytics with a passion for data-driven decision-making.
Exceptional project management and organizational abilities with a meticulous attention to detail.
Excellent written and verbal communication skills with the ability to collaborate cross-functionally.
Knowledge of the building materials or construction industry is an asset.
What we offer:
Competitive Pay & Benefits from Day 1: Comprehensive medical dental massage therapy and vision plans.
Retirement Pension Matching Program
Paid Time Off: Generous PTO paid holidays and top up plans for maternity and paternity leave.
Educational Assistance & Career Growth: Invest in your future.
Wellness Perks: Fitness reimbursement and EAP access.
Safety First: Company-provided PPE and programs to keep you protected
Who we are:
Founded in 1937 in Denmark ROCKWOOL transforms volcanic rock into sustainable innovative products that improve lives and communities. With over 12000 employees across 51 manufacturing facilities in 40 countries we share one common mission: to release the natural power of stone to enrich modern living. Sustainability is central to our business strategy. Through our partnership with One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team we help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.
Work Environment & Conditions:
Our offices are designed to inspire collaboration creativity and meaningful social interactions. empowering employees to achieve balance and bring their best selves to work. ROCKWOOL is deeply committed to giving back to our communities. Through global philanthropic initiatives community involvement and sustainability efforts we strive to create a positive impact in the communities we serve.
Our Culture and Commitment:
We are dedicated to fostering an inclusive workplace where everyone feels valued respected and heard. With employees representing 79 nationalities we champion diversity provide equal opportunities and actively combat all forms of discrimination. At ROCKWOOL youll find a welcoming team environment built on what we proudly call The ROCKWOOL Way. This cultural foundation reflects our core values: ambition responsibility integrity and efficiency.
ROCKWOOL is proud to be an Equal Opportunity Employer. We assess all qualified candidates based solely on their skills and qualifications without regard to racecolor national origin religion gender age marital status disability veteran status sexual orientation gender identity or any other characteristic protected by law.
Required Experience:
Manager
Employment Type
Full-Time
