OR & Trade MKT Content Specialist
OR & Trade MKT Content Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
About Miele
What does it take for a family-run company to become world market leader in the premium domestic appliance segment It takes more than offering average products run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products. Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are apprentices or managers.
Make our claim your challenge - whether in Gtersloh Melbourne or Singapore! Become one of more than 23000 Miele employees in 50 countries around the
world who are committed to making our products even better every day - and help us to expand our innovation leadership.
About your workplace
Responsible for producing engaging and persuasive product related content that enhances the in-store shopping experience for OR MECs as well as third party Retail. This includes point-of-sale (POS) materials window displays Brand product & feature copy signage and other promotional materials.This role involves working closely in a matrix structure with the Product Content team as well as the channel owners (OR and Trade Marketing) to ensure content is engaging and aligned with the brands and channels objectives.
Key responsibilities:
Content Creation Management & distribution:
Development of all instore content related to product: from briefing over creative concept evaluation to overseeing productions and postproduction as well as implementation toolkits like:
POS Materials: Develop point-of-sale materials such as product cards shelf talkers banners and promotional signs that highlight product features and benefits driving purchase decisions
Catalogues and pricelists
Copy: Write brand product & feature content for in-store displays ensuring consistency in tone and voice with our brand and tailored to the needs of different retail partners.
This content is either derived from master content developed by the Product Content team or developed specifically for this channels purpose.
Quality Assurance: Ensure that all materials meet high standards for accuracy branding and quality before deployment in retail environments.
Ensure all content is consistent with the brand voice style and tone.
Budget management: spend resource efficiently & effectively; Responsible to comply with procurement & buying processes
Key interfaces
Ensure cross functional coordination of content and planning across Product Content and the channel owners (OR & Trade Marketing)
Work closely with the Product content teams for POS around campaign development
Main SPOC for the channel owner during content creation projects
Work closely with creative digital agencies their deliverables offers and timelines
Working with the Purchase department on buying process
Competencies/Skills for position:
The ideal candidate has a strong background in digital marketing content creation and data-driven decision-making.
Major in marketing / communication or other relevant fields
1 years of experience in content development retail marketing or a similar role preferably in the household appliances consumer goods or retail sectors.
Strong project management/campaign management skills
Experience in working with a premium brand
Collaboration & networking skills; team player
Excellent command of the English language with strong writing editing and proofreading skills.
Proficiency in design tools (e.g. Adobe Creative Suite) and familiarity with design principles for retail marketing.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
