Manager, E-Commerce
Manager, E-Commerce
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Job Description
We are seeking a strategic and results-drivenRetail Digital Channel Marketing Managerto lead and execute marketing initiatives across ourDirect-to-Consumer (DTC) website Amazon and other key e-tail partners. This role is responsible for driving traffic conversion and revenue growth through digital marketing strategies tailored to each retail channel. The ideal candidate has a strong understanding of eCommerce platforms digital merchandising performance marketing and retail media networks.
JOB DUTIES:
CHANNEL OWNERSHIP & STRATEGY
- Own and manage the marketing strategy for DTC Amazon and other e-tailers (e.g. etc.)
- Develop and execute channel-specific marketing plans to drive awareness traffic and sales
- Collaborate with cross-functional teams (Sales Product Creative Analytics) to align goals and execution
AMAZON & E-TAILER MARKETING
- Manage Amazon Advertising (Sponsored Products DSP etc.) and optimize campaigns for ROI
- Oversee A content Brand Stores and product detail pages to ensure brand consistency and conversion optimization
- Partner with e-tailers on co-op marketing seasonal campaigns and promotional calendars
DTC SITE MARKETING
- Lead promotional planning homepage updates and merchandising strategies for the DTC site
- Collaborate with CRM and performance marketing teams to drive customer acquisition and retention
- Analyze site performance and user behavior to inform UX and content improvements
ANALYTICS & REPORTING
- Monitor KPIs across all channels including traffic conversion AOV ROI and customer acquisition cost
- Provide regular performance reports and actionable insights to stakeholders
- Test and iterate on campaigns to continuously improve performance
TRAVEL:
- Up to 10%
YOU MUST HAVE:
- 5 years of experience in digital marketing or eCommerce preferably in a retail or CPG environment
- Experience managing Amazon and other e-retailer marketing programs as well as working with DTC eCommerce platforms (e.g. Shopify Magento Salesforce Commerce Cloud)
- Experience with digital advertising platforms (Amazon Ads Google Ads Meta etc.)
- Experience using tools such as Google Analytics Excel and BI dashboards to extract insights track performance metrics and support data-driven marketing decisions
- Experience managing end-to-end projects ensuring timely delivery and quality outcomes by coordinating cross-functional teams and engaging both internal and external stakeholders.
WE VALUE:
- Experience with retail media networks (e.g. Walmart Connect Roundel)
- Familiarity with SEO SEM affiliate marketing and influencer programs
- Strong copywriting and creative briefing skills
- Passion for consumer behavior and digital innovation
WHATS IN IT FOR YOU:
- Resideo is a large matrix organization so this is a great opportunity to hone your skills around driving results across cross-functional teams.
- Enjoy work-life balance with generous vacation time that can be scheduled with manager approval based on business priorities and personal needs without pre-set maximums.
- Immediate eligibility for Resideo benefits including Medical Dental Vision insurance and 401K.
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Required Experience:
Manager
Employment Type
Full-Time
