VP of Anderson Tuftex Brand
VP of Anderson Tuftex Brand
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Job Description
Job Title
VP of Anderson Tuftex BrandPosition Overview
Shaw Industries Group Inc. is a leader in flooring and other surface solutions designed for residential housing commercial spaces and outdoor environments. Leveraging strengths in design innovation and operational excellence the company takes a people-centered customer-focused and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex COREtec Shaw Floors Patcraft Philadelphia Commercial Shaw Contract Shaw Sports Turf Shawgrass Southwest Greens Watershed Geo and more. Headquartered in Dalton Georgia Shaw is a wholly owned subsidiary of Berkshire Hathaway Inc. with more than $6 billion in annual sales and 18000 associates worldwide.
As Vice President of AndersonTuftex Brand you will serve as the General Manager responsible for driving the brands business strategy execution and financial performance. The key KPI for success is meeting or exceeding the brands financial targets. This VP will steward the full brand P&L set strategic direction and lead cross-functional teams across product marketing and brand experience working collaboratively across the enterprise leveraging COEs to meet business objectives. This role is ideal for a brand champion who blends creativity with operational discipline and is passionate about crafting products and experiences that elevate home spaces. This Leader not only leads the Anderson Tuftex Brand but will also be committed to Shaws overall success.
This position will work in a hybrid way from our Dalton GA corporate offices.
Responsibilities:
Serve as the General Manager responsible for all aspects of driving the Anderson Tuftex business as well as the P&L. Their main KPI will be to establish and deliver the brands financial targets.
Develop and implement a comprehensive brand strategy for Anderson Tuftex based on consumer designer and customer insights defining brand direction identity and guidelines
Conduct regular market research and competitive analysis for the brand to inform strategic brand decisions
Define and target specific consumer/influencer/designer groups with a full funnel marketing plan
Oversee the lifecycle of products from launch through end-of-life driving product innovation based on insights ensuring alignment with market trends and ensuring the product offering is simple but comprehensive of customer needs.
Enhance brand presence through event marketing strategic partnerships and and/or category-specific initiatives
Provide necessary support and tools for the Sales teams including creation of sell in materials for new products and other collateral
Collaborate with the Pricing Lead to establish and maintain profitable and competitive pricing strategies for the brand
Monitor and analyze brand and category performance implementing corrective actions when necessary to achieve business goals
Lead a team of marketing and product experts setting objectives coaching and providing personal development.
This role reports to the SVP Marketing and Brands.
Requirements:
Undergraduate degree in Marketing Sales Business Management or related field and 10 years of experience in brand management marketing product management sales channel management or equivalent relevant experiences required.
Preferred experiences and skills:
Experience in premium home durable products home consumer goods or home building materials business and/or in marketing products to residential interior designers
Demonstrated leadership experiencewith 5 years leading people directly or indirectly
Demonstrated ability to lead and collaborate with cross-functional teams
Executive level communication skill set
Ability to leverage data and insights to create and clearly articulate a brand vision strategy and category-specific plans as well as operationalize those plans
Competencies:
Demonstrate strategic influence
Exercise business acumen
Ensure a consumer/customer-centric approach
Coach and develop others
Work Shift
8 Hr non-rotating shift Hrs fall to in punch day Observed Calendar shift starts AMRequired Experience:
Exec
Employment Type
Full-Time
