Senior Executive, Digital Marketing
Senior Executive, Digital Marketing
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Job Description
We are seeking a highly organized and proactive Marketing Operations & Project Management specialist to join our dynamic Digital Marketing (DMK) & Customer Experience (CX) team. This role is crucial for ensuring the smooth operations of the DMK and CX teams with a particular focus on website content management and direct customer communications. The ideal candidate will possess strong project management skills coupled with a keen eye for detail and excellent stakeholder engagement abilities.
Key Responsibilities include:
Website Content Management:
- Serve as the primary point of contact for all Income website content update requests engaging with various internal stakeholders (e.g. product sales finance brand teams).
- Manage the end-to-end content lifecycle for Incomes corporate website from request intake and prioritization to publishing and archival.
- Ensure all website content is accurate up-to-date on-brand and optimized for SEO.
- Identify and implement process enhancements for website content management to improve efficiency accuracy and stakeholder satisfaction.
- Maintain a content calendar for website updates and new content launches.
Marketing Operations & Project Management:
- Oversee and project manage direct customer communications working closely with relevant teams (e.g. Ops Finance Strategic Comms OS) to ensure timely and accurate delivery.
- Develop and maintain efficient workflows for various direct communication operational tasks.
- Track and report on the progress of content and communication projects identifying and mitigating potential risks.
- Support the broader Digital Marketing & Customer Experience team with operational needs as required.
Qualifications & Competencies / Key Traits:
- Bachelors degree in Marketing Communications Business Administration or a related field.
- 3 years of experience in marketing with a strong focus on project management and marketing operations.
- Proven experience with content management systems (CMS)
- Demonstrated ability to manage multiple projects simultaneously prioritize tasks and meet tight deadlines.
- Excellent written and verbal communication skills with a keen eye for detail and grammar.
- Strong interpersonal skills and the ability to effectively engage with diverse stakeholders at all levels.
- Proficiency in project management tools (e.g. Asana Jira) is highly desirable.
Required Experience:
Senior IC
Employment Type
Full-Time
