Digital Marketing Specialist (m/f/d)

Location: Frankfurt am Main

About Us

AllUnity a joint venture between DWS Flow Traders and Galaxy is a regulated e-money institute building Europes leading digital payments infrastructure and issuing EURAU a fully regulated euro-denominated stablecoin designed to power digital asset markets and global commerce. With institutional-grade infrastructure and real-time settlement AllUnity bridges traditional finance and digital assets delivering trusted borderless payment infrastructure for Europe and global markets.

About the Role

AllUnity is looking for a creative and hands-on Digital Marketing Specialist to join our growing marketing this role you will drive digital marketing excellence across our campaigns channels and platforms helping us grow brand awareness engagement and conversion within the fast-moving world of digital finance.

Youll be responsible for planning executing and optimizing performance-driven digital marketing initiatives across web email media SEO and social. Youll work closely with business development design and product teams to ensure our digital presence reflects our vision.

If you are a digital-native marketer who thrives in fast-paced environments understands the fintech and digital asset landscape and loves building campaigns that deliver measurable results wed love to meet you.

Tasks

Drive Digital Marketing Excellence:

• Support the digital marketing initiatives for AllUnity spanning from go-to-market strategy through the full lifecycle of customer engagement.
• Maintain and update the company website; oversee the creation launch and ongoing maintenance of the website.
• Plan set up and execute targeted email marketing campaigns ensuring alignment with overall marketing goals.
• Lead cross-functional collaboration with product sales business development and communications teams to ensure seamless product launches and impactful campaigns.
• Proactively identify market opportunities and refine positioning and messaging to resonate with target audiences across Europe and beyond.
• Plan and execute multi-channel digital marketing campaigns (web email social paid SEO) to drive awareness engagement and adoption.
• Report regularly to the Head of Marketing and leadership on campaign performance and optimization recommendations.
• Develop and promote high-quality content and marketing materials (articles decks one-pagers videos) aligned with market trends and regulatory updates in English and in German.
• Support planning and execution for AllUnitys participation in key fintech blockchain and regulatory events worldwide. Secure speaking engagements sponsorships and strategic partnerships that enhance brand visibility and generate leads.
• Organize webinars roundtables and partner events to establish AllUnity as a thought leader and trusted industry partner.
• Provide regular performance reports and insights to the Head of Marketing and leadership team.
• Continuously improve campaigns based on data-driven insights and market feedback.

Requirements

• 3-4 years of hands-on experience in digital marketing ideally within the payments fintech digital asset or crypto industry.
• Familiarity with blockchain stablecoins and digital assets is a strong plus.
• Good communication skills able to influence stakeholders simplify complex ideas and inspire action.
• Fluent in English and German - German native language skills are a strong plus.
• Data-driven mindset with strong proficiency in campaign analytics web tools (e.g. Google Analytics HubSpot SEO platforms) and A/B testing.
• A collaborative team player with a hands-on mentality who thrives in cross-functional environments and is comfortable working independently.
• Confidence working with regulatory topics and breaking down technical content into compelling narratives.

Benefits

• Shape European Payments: Help build the leading EUR stablecoin and modernize payments across Europe.
• Drive Real-World Impact: Make global 24/7 payments as easy as sending a text powering both digital assets and traditional commerce.
• Be Part of Stablecoin Innovation: Work on MiCAR-compliant regulated products at the forefront of digital finance.
• Grow in a Regulated High-Growth Market: Join a BaFin-regulated company with credibility and ambitious growth plans.
  Collaborate & Make a Difference: Work cross-functionally with industry leaders and ecosystem partners in a fast-paced supportive team.
• Expand Your Expertise: Deepen your skills in payments stablecoins and digital marketing while shaping the future of finance.

Benefits

• Competitive Compensation
• 30 Days Paid Vacation
• Learning & Development Budget
• Regular Team Retreats & Offsites
• Transparent Culture and Open Communication
• Welcome Packages & Company Swag

Ready to Apply

If youre excited to help shape the future of finance we want to hear from you!
Lets build something meaningful together!