Senior Marketing Lead

Position: Senior Marketing Lead
Location: Karachi Pakistan

About the Role:

As Krank continues to expand we are seeking a dynamic Senior Marketing to lead and elevate our marketing function. This is a hands-on leadership role with complete ownership of the marketing strategy execution and performance. The ideal candidate will thrive in a fast-paced global B2B technology environment (SaaS/Marketplace) and will be responsible for driving growth increasing brand visibility and generating qualified leads through innovative and data-driven campaigns.

This individual will oversee the entire marketing department and take full responsibility for planning executing and optimizing marketing efforts. They will manage a team of senior professionals mentor subordinates and foster a high-performance collaborative team culture. The role requires someone who can balance strategic vision with hands-on execution and who is passionate about delivering measurable results that align with company goals.

We are specifically looking for someone with experience in both small and large organizations ideally within the technology sector. A strong background in B2B and SaaS marketing is essential as is the ability to lead cross-functional collaboration across product sales and leadership teams. The candidate will be responsible for managing all areas of the marketing mix including public relations digital and social campaigns corporate events performance marketing and complete campaign life cycles. They will also be expected to set and monitor KPIs take ownership of marketing budgets and identify new growth opportunities across platforms and channels.

This is a unique opportunity to join an ambitious company at the forefront of digital transformation in B2B marketplaces with a huge opportunity for career progression. If youre a high-energy results-oriented marketing leader who is ready to make a meaningful impact we would love to hear from you.

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy across digital social PR events and performance channels to drive traffic leads and conversions.
• Lead demand generation using Account-Based Marketing SEO SEM paid media email events and referral programs.
• Create high-quality content (blogs ad copies organic posts) that resonates with target audiences and elevates Kranks brand presence.
• Own and manage the full marketing funnelfrom website optimization and paid campaign management to lead nurturing and analytics.
• Analyze KPIs and ROI using analytics tools; leverage insights to iterate improve and scale growth initiatives.
• Build and manage the marketing tech stack (HubSpot automation tools analytics testing platforms) for maximum efficiency and scalability.
• Collaborate cross-functionally with sales product and leadership teams to align marketing with business goals.
• Oversee agencies freelancers and budgets to deliver measurable outcomes.
• Stay ahead of industry trends competitor activities and emerging technologies to position Krank as a market leader.
• Foster a culture of experimentation innovation and data-driven decision-making.

What We Are Looking For:

• 8 years of marketing experience including 3 years in a leadership role.
• Proven track record in B2B marketing preferably within SaaS online marketplaces or technology companies.
• Expertise in performance marketing (SEO SEM paid campaigns) demand generation and brand building.
• Strong copywriting and storytelling skills for multi-channel campaigns.
• Proficient in analytics and data-driven decision-making to optimize campaigns and performance.
• Hands-on experience with HubSpot (or similar CRM/automation tools) and growth marketing tech stacks.
• Track record of working with small & large orgnizations.
• Strategic and execution-focused leader who can manage ambiguity lead teams and deliver results.
• Experience managing agencies freelancers and cross-functional teams.