RTM Director
RTM Director
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Job Description
Objective:
- As a critical enabler of Haleons China offline sales growth strategy responsible for architecting and executing market-entry roadmaps that directly influence competitive positioning and revenue scalability.
- By designing data-driven RTM strategies (distributor networks geographic expansion O2O integration) this role bridges market complexities with corporate priorities ensuring Haleons offline penetration aligns with long-term ambitions in lower-tier cities and evolving pharmacy/medical channels.
- It drives cross-functional collaboration to optimize resource allocation mitigate regulatory risks and build a resilient future-focused distribution infrastructure.
- The roles strategic impact is measured through accelerated market share gains sustainable P&L growth and enterprise-wide agility in responding to Chinas fragmented yet high-growth retail landscape
Key Responsibilities
- RTM Strategy Development: Design and implement Chinas route-to-market (RTM) strategy through market research distributor selection (T1/T2/T3) and trade route optimization for pharmacy/medical channels adjusting plans to align with business needs.
- Sales Productivity Analysis: Evaluate salesforce efficiency distributor performance and O2O coverage to identify gaps improve call effectiveness and optimize resource allocation across channels
- Digital & B2B Innovation: Pilot digital tools and B2B models to enhance store visit efficiency perfect store rates and capture emerging industry trends.
- T3 & Below Cities Expansion: Collaborate with Strategy teams and external agencies to craft RTM strategies for untapped lower-tier markets driving Haleons 2026-2030 growth acceleration plan.
- Cross-Functional Execution: Partner with Sales Strategy and external stakeholders to align RTM adjustments geographic expansion and productivity initiatives with business targets.
Qualifications and skills
Bachelors degree
10 years sales and trade marketing experience in healthcare MNC preferably in a similar leadership role.
As you apply we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race color national origin religion sex pregnancy marital status sexual orientation gender identity/expression age disability genetic information military service covered/protected veteran status or any other federal state or local protected class.
Important note to candidates:
The Haleon recruitment team will only contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific accommodations you are requesting. Well provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.
Required Experience:
Director
Employment Type
Full-Time
