Digital Marketing /CRM Coordinator

MOVE Your Business is proud to represent our client a mission-driven industrial contractor. The company delivers turnkey steel rigging and construction solutions for complex projects across the U.S. serving industries such as infrastructure energy and government. Committed to safety speed and integrity they aim to solve challenging problems while driving community impact through workforce development and inclusive hiring.

On behalf of our client we are seeking a Digital Marketing/CRM Coordinator to join their growing home improvement business. You will manage content video and marketing automation strategieswhile leading LinkedIn Advertising and email campaigns to deliver measurable ROI. This role involves driving both paid and organic results through digital campaigns content posting video editing and social engagement supported by hands-on coaching and a structured 12-month roadmap.

Benefits:

• Competitive salary

• Strong support system

• Salary increase starting in your first year of employment (based on performance)

• Monthly Performance Incentive (only for full-time roles based on given metrics can range from $40 - $50)

• Health benefit ($30/month)

• No computer activity monitoring

• Training materials for upskilling provided

• Paid holiday leaves (depending on the holidays that the client observes)

• Paid sick leaves (sick leave convertible to cash if perfect attendance)

• Paid planned leaves

• Internet Allowance ($25/month)

Key Responsibilities

• Campaign Management & ROI Optimization

• Plan execute and optimize LinkedIn Advertising and email marketing campaigns to achieve measurable ROI.

• Monitor targeting creatives segmentation and budgets; conduct A/B tests; track KPIs (CTR conversions CPL ROI).

• Recommend data-driven improvements to maximize lead quality and conversions.

• Social Media Management & Engagement

• Manage and grow the companys LinkedIn presence posting regular updates case studies and project highlights.

• Engage with followers and prospects to build trust and visibility.

• Maintain a publishing calendar aligned with content themes and brand messaging.

• Content Creation & Design

• Edit and repurpose videos into short-form high-impact content using tools like Canva CapCut or .

• Design simple branded graphics banners and templates for posts.

• Ensure consistent visual and message alignment across platforms.

• CRM & Lead Management

• Log outreach ad and email interactions in Salesforce or similar CRM systems.

• Assist in managing lead follow-ups and tracking using tools like Apollo.

• Support lead magnet placement and campaign coordination.

• Reporting & Continuous Improvement

• Track and report on LinkedIn Advertising ROI email campaign ROI engagement and lead metrics.

• Provide weekly updates summarizing wins challenges and recommended next steps.

• Collaborate with the client and coaching teams to refine strategies.
  

• Ad Hoc Support

• Assist with one-off marketing-related tasks (e.g. basic research data entry troubleshooting content issues).

• Provide flexible support during busy campaign periods or special projects.

Qualifications

• 2 years of experience in digital marketing including proven success in achieving ROI in LinkedIn Advertising and email marketing campaigns.

• Strong working knowledge of LinkedIn campaign manager email marketing platforms (Apollo Mailchimp or similar) and performance tracking tools.

• Experience in LinkedIn content creation and B2B marketing ideally in industrial services or related sectors.

• Proficiency with Canva CapCut (or similar) and CRM systems (Salesforce preferred).

• Strong written English skills with a professional tone.

• Familiarity with Zapier is a plus (training can be provided).

Working Hours:

Full Time (40 hours per week)

Monday through Friday 8 AM - 5 PM (Timezone: TBD)

About Us:
MOVE Your Business is an outsourcing company based in Southern California dedicated to empowering both businesses and professionals. We connect growing companies with skilled virtual talent while creating meaningful long-term opportunities for our team members. As a fast-growing player in the outsourcing space were committed to building partnerships that drive success and to fostering a supportive inclusive environment where our people can thrive and grow with us.