Lead Digital & Performance Marketing

The Lead Digital & Performance Marketing role is a great opportunity for someone who enjoys building & scaling consumer brands. Our aim is to grow a portfolio of brands profitably and with self-sustaining business practices. 
The right candidate for this role has experience in building new brands on D2C Amazon and via a mix of channels including TV audio search social retail media and CRM.  

We are looking for a person who:
    Operates with the mindset of an owner and entrepreneur
    Moves with agility and openness to testing & learning 
    Understands and cares about the consumer and competitive landscape to develop better solutions for the consumer
    Has high comfort level moving between strategy & implementation
    Provides thought leadership and best practices across the business
 

Responsibilities:

• Develop and execute media strategies across channels & media types including search social display retail media and programmatic
• Forecasts spend and performance ensuring alignment with business goals and seasonal priorities
• Own media budget allocation across channels and retail partners
• Align media investments with retailer priorities product launches and promotional calendars
• Drive campaign planning execution and optimization to meet performance KPIs (ROAS CPA CTR etc.).
• Ensure best in class content and brand presence online
•  Ensure optimized product content imagery and SEO on platforms 
•  Support digital shelf strategy including ratings & reviews search performance and content health
• Monitor and improve product detail pages (PDPs) to ensure brand consistency and conversion optimization.
• Manage ongoing health & optimization of multiple brand websites and apps
•  Proactively optimize consumer experience and journey on D2C websites and apps that drive engagement conversion & loyalty
• Own and provide clear analysis of site performance
• Lead developer team to make needed changes to sites  
• Manage relationships with external agencies retail media networks and content syndication partners
• Deliver ongoing reporting & analysis of business performance with clear actionable insight to deliver business goals

Qualifications :

Educational qualification: Bachelors degree in Marketing preferred       

Minimum work experience: 10 years Consumer Marketing experience

Skills & attributes:

    Experience leading brands with strong sales from D2C and Amazon 
    Experience with deployment of apps software development & site development
    Relevant experience in digital marketing and eCommerce
    Deep digital & performance marketing including SEM SEO GEO PPC Affiliate Email & SMS marketing 
    Experience with industry-leading technology stacks & tools including Google Analytics Google Ads Meta Ads Manager Klayvio & Shopify
    Experience in pharma/OTC and womens wellness a plus
    Direct media buying & optimization experience a plus (Retail Media Google Search & Meta) 

Additional Information :

Must be a U.S. citizen or lawful permanent resident of U.S. or otherwise authorized to work in the U.S. without requiring visa transfer or sponsorship now or in the future.

Laboratories offers a competitive total rewards package including base salary determined on the basis of role experience skill set and location. Additionally employees are eligible for an annual discretionary bonus and benefits including comprehensive health care coverage retirement savings plan and leave benefits. Additional details about total compensation and benefits will be provided during the hiring process.

Our Work Culture
Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.

Equal Opportunity Employer

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion age sex sexual orientation gender identity national origin or protected veteran status and will not be discriminated against based on disability.

For more details please visit our career website at

Remote Work :

No

Employment Type :

Full-time