Marketing - Content Strategist
Marketing - Content Strategist
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Job Description
Whois
addressesindustry challenges through vertical-focussed solutions. Leveraging moderntechnologies like AI and Copilot we empower organizations to make intelligentdecisions and act faster. Our solutions and services are 100% based on Microsoftbusiness applications and the Microsoft Business cloud and benefit advertisingand marketing accounting architecture and engineering consultinghomebuilding legal and IT services companies. Through our industry-firstapproach we want to put solutions in the hands of people closest to theproblem to enable organizations to act faster and make intelligentdecisions.
Over800000 users in 80 countries around the world relyon industry-focused expertise to gain value faster adaptquickly to changes and build for the future. We have 30 years of real-worldexperience we are an 11-time winner of the Microsoft Dynamics Partner of theYear Award and weve been a part of Microsofts elite Inner Circle for11years. Our global organization has a 1000-member team across 25 countries.
For moreinformation visit .
WhyChoose
Open flexiblevibrant collaborative and diverse these are just some of the terms that ouremployees use to describe the culture at . We believe and encourageinnovative and dynamic thinking. Our culture and values give us the extra edgeto help us scale greater heights.
Led by our Core Values: Agile Capable and Committed which form an integral part of who we are weconstantly strive to provide an inclusive work environment. Our employees comefrom varied cultural and social backgrounds and we strive each day to worktowards making a great place to work.
Values of
- Contribute towards a working environment that represents one where everyone is seen as an equal and equality and diversity is championed
- Interact with a wide variety of colleagues customers and stakeholders at all levels with respect courtesy and professionalism
- Come as you are make work fun & others successful and foster an always learning mentality
About the role
We are looking for an experienced Content Strategist to lead our content initiatives in an AI-driven landscape. This senior position requires a strategic thinker who can harness the power of artificial intelligence to change how we create optimize and distribute content across all channels. Youll be responsible for developing and executing comprehensive content strategies that leverage AI tools to drive engagement enhance SEO performance and accelerate business growth.
Key responsibilities
Strategic leadership
- Develop and implement AI-first content strategies across websites campaigns and SEO.
- Integrate modern tools and AI capabilities into content creation workflows to improve efficiency and quality
- Create content standards and processes that balance creative excellence with operational scalability (AI efficiency)
- Lead content personalization initiatives and audience-specific content development
Content creation and optimization
- Create high-quality content that resonates with target audiences while maintaining brand voice and consistency
- Use AI tools strategically to enhance content ideation drafting and optimization processes
- Work with the SEO team to Implement advanced SEO strategies including semantic search optimization content clustering and optimization for emerging search paradigms
- Develop content strategies for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to ensure discoverability across AI-powered search platforms
- Create content that performs well in traditional search engines as well as AI assistants chatbots and generative search experiences
- Develop scalable content frameworks and templates for consistent quality across channels
Technology and tools
- Evaluate implement and optimize AI content creation tools and platforms
- Drive team members on AI tool usage and best practices
- Stay current with emerging AI technologies and assess their potential impact on content strategy
- Develop AI prompt engineering expertise to maximize tool performance
Performance and analytics
- Establish content performance metrics and KPIs
- Derive insights and optimize content performance
- Implement A/B testing frameworks (for example: AI-generated vs. human-created content)
Team collaboration
- Collaborate with global marketing teams to align content initiatives
- Work with demand gen/ campaign team to ensure content strategies align with broader marketing automation and lead generation initiatives
- Partner with SEO teams to maximize organic visibility and conversion
Required experience and background
- 12 years of content strategy and creation experience
- Hands on experience with AI content tools (GPT models Claude Jasper etc.) and familiarity with prompt engineering and AI model optimization
- Proven experience in scaling content operations and driving measurable business results
- Experience managing content across multiple channels including websites blogs email social media and paid campaigns
- Strong understanding of SEO best practices and AI-powered SEO tools
- Experience with content management systems marketing automation platforms and analytics tools is a plus
- Excellent written and verbal communication skills
- Experience in working with agencies/ vendors
- Strong project management and cross-functional collaboration skills
Contact Us!
If this is a promising opportunity for you and you possess thedesired skills and experience please apply for the role. We will be in touch!If youre not looking for a job change but know someone that is please sharethe details of this open position with them.
Employment Type
Full-Time
