AB Testing Strategist & Optimization Specialist

This is a remote position.

Job objective:

The A/B Testing Strategist & Optimization Specialist will use platforms like VWO Datadog and Statsig to monitor performance generate insights and recommend design or UX/UI improvements that maximize conversion rates and engagement.

This role requires a balance of analytical rigor UX understanding and strategic communication as the specialist will present findings and recommendations directly to senior executives including the CMO and Marketing Leadership Team.

Key responsabilities:

Experimentation and Testing

• Plan execute and analyze A/B multivariate and split tests using tools such as VWO Statsig Datadog or equivalent experimentation platforms.
  

• Define testing hypotheses based on quantitative data user feedback and behavioral insights.
  

• Ensure all experiments are statistically valid and technically implemented correctly.
  

Data Analysis and Decision-Making

• Monitor site and user behavior through analytics dashboards and experimentation tools.
  

• Gather interpret and visualize test results using data-driven storytelling.
  

• Identify winning variations based on measurable outcomes (conversion rate engagement metrics retention etc.).
  

• Translate analytical results into clear actionable business decisions.
  

Strategic Recommendations

• Proactively suggest UX/UI improvements on high-impact pages such as landing pages pricing pages and sign-up flows.
  

• Present optimization opportunities and test results to the CMO and key marketing stakeholders ensuring recommendations are aligned with brand strategy and growth objectives.
  

• Support the development of a continuous experimentation roadmap for ongoing optimization.
  

Collaboration and Documentation

• Collaborate with designers in Figma to visualize proposed test variants user flows and improvements.
  

• Document experiment requirements acceptance criteria and testing methodologies clearly.
  

• Use Asana to assign and track development tasks ensuring timely implementation of winning tests.
  

• Maintain version control and detailed records of test history and learnings.
  

Communication and Reporting

• Deliver weekly and monthly reports summarizing testing progress insights and performance metrics.
  

• Communicate complex findings in a concise visually clear way suitable for non-technical stakeholders.
  

• Provide rapid feedback to developers designers and marketers to maintain continuous iteration cycles.
  

Quality Assurance and Continuous Improvement

• Ensure test accuracy proper segmentation and reliable tracking implementation.
  

• Stay updated on CRO (Conversion Rate Optimization) trends experimentation methodologies and UI/UX best practices.
  

Requirements

General Obligations:

• Maintain a high standard of testing quality accuracy and documentation.
  

• Respond promptly to communication from stakeholders and executives.
  

• Continuously improve the websites conversion and engagement metrics through testing and data insights.
  

• Ensure every optimization recommendation is supported by quantifiable data and UX/UI principles.
  

Required competencies:

• Advanced understanding of A/B testing experimentation design and CRO methodologies
  

• Strong analytical and statistical reasoning
  

• Excellent communication and presentation skills
  

• Deep knowledge of UX/UI principles behavioral design and user psychology
  

• Ability to visualize and articulate test ideas through Figma prototypes
  

• Strategic thinking aligned with business goals
  

• Fast response and adaptability to evolving priorities
  

• High attention to detail and commitment to data accuracy
  

Education and experience requirements

EDUCATION:
Bachelors degree in Marketing Psychology Data Science Computer Science or related field.

EXPERIENCE REQUIRED:
35 years in conversion rate optimization (CRO) A/B testing or digital experimentation ideally within SaaS or technology companies.

ADDITIONAL REQUIREMENTS:

• Hands-on experience with VWO Statsig Datadog or similar testing and analytics platforms.
  

• Familiarity with Figma Asana and data visualization tools.
  

• Proven ability to translate data into clear strategic design and content recommendations.
  

• Understanding of HTML/CSS/JavaScript fundamentals (preferred not required).
  

• Experience collaborating directly with executive stakeholders.
  

• Strong written and verbal English communication skills.
  

Benefits

Benefits

• 100% Remote Work
  

• Flexibility
  

• Growth Opportunities
  

• Learning Opportunities
  

• 10 days Paid time off Incentive
  

• Annual Retention Incentive 12%
  

• Monthly Productivity and Learning Incentive 7.5%