Sales Manager | Blue 84 Resort Apparel Sales Division

Lead Sales. Empower Teams. Grow a Legendary Brand

Imagine the possibilities. Ignite excitement. Inspire ideas and drive sales while wowing our customers.

At Lakeshirts we are more than a high-growth $200M t-shirt company. We are a creative values-driven team where t-shirts reign supreme and culture is everything. Our atmosphere is one-of-a-kind: non-corporate fast-paced and fun. We embrace change (we are NIMBLE) make decisions in real time and believe in success defined by you (that is our value of Meritocracy).

As one of the largest screenprinting and embroidery manufacturers in the U.S. we produce apparel hats (Zephyr Headwear to be specific) stickers and novelty socks for the resort market supported by over 1000 amazing team members nationwide. Our customers include resorts destinations and retailers that count on us to bring their brands to life through apparel and accessories that wow.

We are looking for a strategic results-driven servant leader to join our Blue 84 Resort division as a Sales Manager. You will partner with another Resort Sales Manager (territory split) to lead a growing team of 60 independent and company sales reps. Together you will shape sales strategy drive growth and inspire performance in the resort apparel headwear and accessories market while delivering on our promise to WOW Our Customers.

This fully remote position requires 25 to 40 percent travel to represent the brand build relationships and strengthen partnerships.

WHAT YOULL DO

Drive Growth & Strategy - Partner with sales business marketing and product teams to shape bold growth plans launch key initiatives and keep our brand ahead of resort market trends.

Lead & Expand Key Accounts - Own strategy and relationships with top resort accounts wow customers through strong connections with reps buyers and store owners and represent the brand at trade shows and industry events.

Inspire & Develop Sales Talent - Mentor reps to exceed goals think creatively and grow their territories- expanding sales funnels and building lasting customer partnerships.

Set the Course & Measure Success - Define sales territories set ambitious goals track performance metrics and share progress with transparency and impact.

Build & Keep a Winning Team - Recruit onboard and retain exceptional sales talent fostering a culture of continuous improvement and achievement.

Be a Cultural Catalyst - Serve as a cultural leader building strong internal relationships inspiring collaboration and energizing teams around a shared vision.

WHAT YOU BRING TO THE TABLE

Proven Sales Leader - 5 years in sales and sales management (resort or apparel markets a plus) leading high-performing results-driven teams.

Industry Passion - Genuine enthusiasm for resort apparel hats and accessories- selling customizing and staying ahead of trends is in your DNA.

Tech-Savvy & Data-Driven - Proficient with CRM platforms (Salesforce preferred) Excel PowerPoint and more; skilled at turning numbers into smart strategy.

Relationship Builder - Trusted partner to internal teams and external key accounts fostering long-term loyalty and results.

Confident Communicator - Clear persuasive and approachable both in writing and speaking leading with confidence care and a sense of humor.

Agile & Adaptable - Nimble open-minded and always improving in a fast-paced ever-changing environment.

Culture Champion - Embody our values put the team first and leave ego at the door.

Dog-Friendly Traveler - Must love dogs (especially the ones at our MN HQ) and be ready to travel 25-40% to rep the brand grow relationships and bring the energy.

WHY LAKESHIRTS Blue 84

This is more than a job. It is a career in leadership with a company that lives its values daily. Our five core values - WOW Our Customers Continuous Improvement Team Meritocracy and Community - are not just words. They shape how we lead collaborate and grow.

At Lakeshirts you will have the tools trust and support to make a real impact. You will work with a passionate team sell a product line built to move and partner with customers who love what we create.

BENEFITS PAY

Lakeshirts offers a fun creative and team-driven culture where employees are empowered to grow and thrive. We provide competitive pay with daily pay options comprehensive insurance benefits up to 22 paid days off in the first year profit sharing a 401(k) plan and unique perks like an onsite cafeteria a relaxed dress code and more. Join us and be part of a company that values teamwork innovation and making work enjoyable every day! The wage range for this position is $130000-$150000 annually depending on experience bonus plan incentive.

If you are ready to lead with purpose grow a high-performing resort sales team and make waves in the resort apparel industry this rare opportunity could be your perfect fit.

Because at Lakeshirts life is better in a t-shirt... and a hat... while wearing the coolest socks around.

COGNITIVE OR MENTAL REQUIREMENTS OF THE JOB: Employee must be able to see and hear read and write. Requires good judgment people-oriented flexible organized diplomatic reliable enthusiastic courteous helpful patient.

PHYSICAL DEMANDS: Frequently sits walks and reaches. Occasionally lifts and carries up to 50 lbs. Must be able to travel as needed.

NOTE: This job description is not intended to be all-inclusive and should in no way be considered a contract or guarantee of employment. Employee may perform other related duties as needed based on the ongoing needs of the business. Minnesota is an Employment-At-Will state and implies no specific length of employment.

Required Experience:

Manager