Manager, Brand Integrated Intelligence
Manager, Brand Integrated Intelligence
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Job Description
Job Description
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week at minimum. This job may be eligible for relocation benefits.
Buick/GMC Integrated Intelligence Manager
This is a brand focused creative and brand equity intelligence provider within the Marketing Strategy Intelligence team ensuring data-informed decision-making across product marketing (left) and marketing strategy (center) pillars in the marketing organization.
You will be responsible for tracking and providing insights on brand equity imagery and creative performance objectives crafting compelling data-driven narratives that optimize marketing efforts.
The successful candidate must possess a strong blend of marketing brand equity creative and brand research experience with expertise in defining analyzing creative and equity performance measurement to influence and shape brand positioning and creative strategy.
WHAT YOULL DO:
Brand & Creative Performance Insights
- Implement performance measurement frameworks for marketing campaigns including Creative KPIs (Creative Quality Brand and Imagery Impacts)
- Conduct post-campaign analysis to uncover insights and guide future Creative and brand positioning strategies.
- Partner with internal teams (Customer research Marketing Applied Science Marketing Excellence measurement agencies etc.) to communicate objective-led KPIs and key business questions to drive data-driven marketing decisions.
- Collaborate with the Global Strategy Intelligence Lead at MSI to develop cohesive data-driven narratives that leverage Brand Power and Creative Accelerator measurement for strategic decision-making.
- Guide global marketing on brand centric measurement and creative learnings
- Lead monthly Brand Equity & Creative performance stand up presenting brand salience imagery creative performance outcomes to CMOs and Strategy team
Media and Channel partnership
- Understand how channels drive brand equity versus conversion marketing
- Guide with learnings on fit-for-platform creative execution comparing campaigns versus historical norms and platform best practices
- Ensure channel creative measurement aligns with the brands positioning and business objectives
- Partner with Media team on in-market Creative performance signals and creative post campaign analysis
Agency and capability team collaboration and data integrity
- Partner with internal teams (Customer research Marketing Applied Science Marketing Excellence measurement agencies etc.) to understand research foundation methodologies cadence and leverage
- Collaborate with Marketing Applied Sciences team to ensure brand building and creative quality vectors factor into post campaign results and market mix model outcomes
- Work with global team on standard brand equity and creative measurement approaches
Senior Level Reporting Interacting & Storytelling
- Develop compelling presentations for senior leadership translating complex data and research outcomes into single thread strategic recommendations.
- Integrate cross-brand insights and common themes to present a holistic view of marketing effectiveness.
- Institutionalize marketing analytics best practices ensuring continuous optimization and performance improvement.
- Utilize tools (Brand Power Creative Accelerator Opportunity Finder etc.) to generate actionable insights to refine advertising strategies and messaging that appeal to specific customer bases
Ad Hoc & Opportunity Analysis
- Prioritize and manage ad-hoc analyses to address critical marketing questions and uncover untapped opportunities.
- Identify frame and quantify marketing and advertising opportunities through data-driven insights.
- Collaborate with the Experimentation Center of Excellence to propose testing strategies and optimize marketing ROI.
About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
Benefits Overview
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Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
Accommodations
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Required Experience:
Manager
Employment Type
Full-Time
