Director Brand Marketing
Director Brand Marketing
Posted on :
15-08-2025
Employer Active
1 Vacancy
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Job Description
About Upstox:
At Upstox were building the future of investing simple powerful and for everyone. Were one of Indias fastest-growing fintech platforms backed by the best in the business including Mr. Ratan Tata and Tiger Global and on a mission to make wealth creation accessible to every Indian. From first-time investors to seasoned traders millions trust us to power their financial re not just moving fast were moving with purpose. If you thrive in a high-energy high-impact environment youre in the right place.
The Role:
This is a high-impact leadership role for a storyteller with a creative bent of mind who also brings strong analytical skills. The ideal candidate will have a proven track record of building and scaling the brand leading full-funnel marketing and driving measurable business impact in a digital-first consumer tech environment.
What youll own:
Define and refine brand positioning voice and messaging
Craft a clear differentiated brand POV and amplify it across channels
Plan and execute 360 marketing campaigns (ATL digital organic) ensuring a balance of creativity and performance
Lead GTM strategies for new launches from positioning and messaging to integrated campaigns aligned with business goals
Oversee SEO ASO and other organic acquisition levers to drive sustainable traffic and engagement
Lead content strategy PR and corporate communications while building strong media and influencer networks
Manage and mentor a high-performing team and work closely with cross-functional partners in product growth and design
Track campaign effectiveness optimize strategies and ensure strong ROI on marketing spends
Who you are:
812 years in marketing with 35 years in brand & growth leadership roles at a tech-led or digital-first consumer company
Proven track record of building or scaling a brand from scratch
Experience in full-funnel marketing across ATL digital channels
Strong understanding of SEO ASO and other organic growth channels
Adept at working in high-growth high-velocity environments
Why This Role Rocks:
Youll own the brand narrative of one of Indias most exciting fintech companies
Opportunity to shape strategy and execution across brand product marketing and communications
Direct impact on millions of customers and the future of investing in India
A culture that values creativity ownership and agility
Psst tips on how you can beat the competition:
If you can showcase your abilities to:
Be self-driven / quick starter
Have an ownership mindset
Aggressively drive and deliver results
If you fit the above description we would love to connect with you! APPLY NOWA basic requirement but one that many forget: Make sure you go through our website download our app and give us feedback!
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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