Director - Marketing Operations and Analytics
Director - Marketing Operations and Analytics
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Job Description
With millions of diners 60000 restaurant partners and 25 years of experience OpenTable part of Booking Holdings Inc. (NASDAQ: BKNG) is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most their team their guests and their bottom line while enabling diners to discover and book the perfect restaurant for every occasion.
Every employee at OpenTable has a tangible impact on what we do and how we do it. Youll also be part of a global team and our portfolio of metasearch brands. Hospitality is all about taking care of others and it defines our culture.
OpenTable is seeking an analytical and entrepreneurial Director of Marketing Operations & Analytics. This highly cross-functional role will partner closely with Engineering and Analytics to advance measurement capabilities and attribution models optimizing marketing spend and performance. You will play a pivotal role in shaping how OpenTable leverages first-party user data building a comprehensive 360-degree view of our diners to inform lifecycle marketing personalisation segmentation and full-funnel performance measurement.
In this role you will:
Lead coach and develop a marketing operations and analytics team fostering a culture of excellence accountability and continuous improvement.
Collaborate with Engineering to implement and maintain best-in-class measurement frameworks tools and technologies to optimize marketing investment and conversion.
Partner with channel owners and drive the development of the B2C MarTech stack including CRM and measurement tools ensuring integration and effective usage.
Partner with the central analytics team to deliver actionable insights and recommendations on marketing strategies including driving thinking around Diner LTV.
Develop and refine multi-touch attribution models to accurately assign credit for traffic and conversions across diverse marketing channels and touchpoints.
Guide efficient capital allocation through testing attribution modeling and media mix modeling.
Collaborate with Data Engineering to unlock the value of first-party data in marketing efforts.
Champion a test-and-learn culture supporting A/B testing experimentation and advanced analytics to improve marketing effectiveness.
Qualifications:
BA/BS degree preferably in mathematics marketing analytics or a related field.
10 years of experience in Marketing Operations and/or Analytics with a proven track record of team leadership.
Experience managing ESPs; marketing automation platforms such as Iterable or Braze; CDPs like Salesforce Marketing Cloud and Segment; testing platforms like Optimizely
Advanced proficiency in SQL and experience with analytics platforms and reporting tools.
Strong analytical and problem-solving skills with meticulous attention to detail.
Proven ability to work cross-functionally and communicate complex technical concepts to non-technical stakeholders.
Deep knowledge of ROI-driven paid media customer LTV multi-touch attribution and incrementality testing.
Ability to balance high-level strategic thinking with hands-on execution.
Exceptional analytical and executive communication skills.
Benefits and Perks
Work from (almost) anywhere for up to 20 days per year
Focus on mental health and well-being:
Company-paid therapy sessions through SpringHealth
Company-paid subscription to Headspace
Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
Paid parental leave
Generous paid vacation time off for your birthday
Paid volunteer time
Focus on your career growth:
Development Dollars
Leadership development
Access to thousands of on-demand e-learnings
Travel Discounts
Employee Resource Groups
5 weeks paid vacation
Private health & dental insurance
Income protection and life assurance
Employee Assistance Program - including 24/7 GP & free legal advice
Pension plan contributions
Discounted gym membership
Bike2Work
Season ticket loan
Social events & Thursday happy hours
Free lunch 2 days per week
Work Environment & Flexibility
At OpenTable we pride ourselves on fostering a global and dynamic work environment. As a team member with us you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours there will be instances where you are expected to manage communications - via calls Slack messages or emails - outside of regular working hours to effectively collaborate with international colleagues respond to restaurant partners and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.
Inclusion
Were committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table so were building a team as dynamic as the diners and restaurants we serveand fostering a culture where everyone feels welcome to be themselves.
If you need accommodations during the application or interview process or on the job were here to support you. Please reach out to your recruiter to request any accommodations.
Required Experience:
Director
Employment Type
Full Time
