CRM Manager
CRM Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Job Title: CRM Manager
Location: Cape Town Western Cape
Salary Range: R40000 R60000 per month (CTC) negotiable based on experience
Role Overview
A premium designfocused retail brand with an international presence is seeking a datadriven strategic CRM Manager to lead its customer engagement efforts across retail and eCommerce channels. This role is responsible for designing executing and optimising the customer lifecycle journey from acquisition to retention by leveraging data insights segmentation automation and personalisation strategies.
Key Responsibilities
CRM Strategy & Execution
- Develop and execute a comprehensive CRM strategy aligned with brand goals customer insights and omnichannel business objectives.
- Own the customer journey and lifecycle communication plancovering welcome series loyalty programs reengagement and winback campaigns.
- Implement automated and personalised campaigns to increase engagement conversion and lifetime value.
Campaign Management
- Manage the endtoend process of email and SMS marketing: concept content brief audience segmentation A/B testing deployment and reporting.
- Coordinate with content design and digital teams to ensure brand alignment and campaign relevance.
- Optimise deliverability open rates CTR and conversion rates through continuous testing and refinement.
Data & Segmentation
- Build detailed customer segments using purchase behaviour engagement demographics and psychographics.
- Use CRM and analytics tools to track campaign performance customer trends and insights.
- Collaborate with BI or data analysts to develop actionable dashboards and audience models.
Loyalty & Retention
- Manage the customer loyalty program: benefits structure campaign calendar partner integrations and performance analysis.
- Develop customer retention strategies using data insights and trend forecasting.
- Act as the voice of the customer in crossfunctional discussions ensuring retention and CLV are top priorities.
Stakeholder Collaboration
- Partner with eCommerce Retail Marketing and Product teams to align CRM efforts with seasonal campaigns and product launches.
- Collaborate with IT and thirdparty providers to ensure CRM system functionality data integration and automation.
Requirements
- Bachelors Degree in Marketing Communications Digital or relevant field.
- Minimum 46 years experience in CRM digital marketing or customer lifecycle managementpreferably in retail eCommerce or consumer brands.
- Proficient in CRM and email marketing platforms (e.g. Klaviyo Salesforce HubSpot Mailchimp).
- Strong knowledge of segmentation campaign automation and customer journey mapping.
- Experience with analytics tools such as Google Analytics Power BI or CRM dashboards.
- Excellent written and verbal communication skills.
- Strong analytical skills and datadriven decisionmaking ability.
Preferred Qualities
- Passion for design lifestyle or premium consumer brands.
- Experience managing a loyalty program in a retail/eCommerce environment.
- Highly organised deadlinedriven and collaborative.
- Curious strategic thinker with creative problemsolving skills.
Whats on Offer
- Competitive salary in line with experience.
- Opportunity to build and elevate a CRM ecosystem for a globally recognised brand.
- Creative designcentric environment based in Cape Town.
- Staff product discounts and career development opportunities.
Employment Type
Full Time
