Head of Segmentation, Retail Banking
Head of Segmentation, Retail Banking
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Job Description
ACG2874JOB
Our client is a leading bank who is looking for a qualified candidate to join their firm.
1. Segmentation Strategy & Business Growth
Define and continuously refine the bank s segmentation framework across the retail portfolio.
Develop data-driven strategies for customer acquisition retention and cross-sell for each target segment.
Identify growth opportunities based on customer insights behavioral data and market trends.
Align product channel and service strategies to maximize segment profitability and engagement.
Ensure customer value propositions (CVPs) are differentiated and meet financial inclusion lifestyle and wealth needs.
2. Sales Enablement & Customer Lifecycle Management
Collaborate with Sales and Distribution teams to launch targeted sales campaigns by segment.
Work with CRM and Data teams to implement lifecycle programs including onboarding usage deepening retention and win-back.
Drive financial literacy and product penetration across underserved segments.
Ensure end-to-end customer experience is personalized seamless and measurable across physical and digital touchpoints.
3. Portfolio & Performance Management
Monitor and analyze segment-level performance (P&L balances activation churn product mix).
Provide strategic input on pricing bundling and incentive structures to drive profitable behaviors.
Lead quarterly and annual business planning for segment initiatives and ensure alignment with Retail Banking KPIs.
Prepare executive-level reports with insights and recommendations for decision-making.
4. Innovation & Product Development
Work with Product Digital and Marketing teams to design and launch segment-specific solutions (e.g. digital lending lifestyle banking bundled SME offers).
Serve as customer advocate in the design of new journeys and digital touchpoints.
Pilot and scale innovative segment initiatives (e.g. lifestyle ecosystems workplace banking co-branded partnerships).
5. People Leadership & Cross-functional Collaboration
Lead a team of segment managers and analysts to deliver high-impact initiatives.
Mentor and coach teams across Distribution Marketing and Product on customer-centric thinking.
Foster a high-performance culture driven by data experimentation and collaboration.
Actively participate in cross-functional working groups including Digital Risk Compliance and Strategy.
6. Risk & Compliance
Ensure that all segmentation strategies and execution are aligned with regulatory requirements and responsible banking principles. Identify and mitigate risks associated with mis-targeting customer bias or product suitability.
Requirements
Bachelor s degree in Business Finance Economics Marketing or related field; Master s degree or MBA preferred.
At least 10 years of experience in retail banking with a minimum of 5 years in segmentation product strategy customer value management or customer development.
Strong understanding of banking products (liabilities lending digital) customer behavior and lifecycle marketing.
Demonstrated success in driving segment-based growth strategies and managing P&L.
Experienced in working cross-functionally with Sales Product Marketing and Digital teams.
Able to connect data customer insights and market shifts into coherent growth strategies.
Deep empathy for customer needs across segments and life stages.
Proven track record of leading cross-functional teams and influencing senior stakeholders.
Comfortable working with data segmentation models and performance dashboards.
Embraces experimentation and can operate effectively in a fast-changing environment.
Strong stakeholder management and executive presentation skills.
Contact: Huong Do
Due to the immense number of applications only shortlisted candidates will be contacted.
Employment Type
Full Time
Company Industry
Financial Services / Insurance Agencies and Brokerages / Investment Banking
