Content & Growth Marketing Manager

Content & Growth Marketing Manager (12-Month Maternity Cover)
Location: UK (Remote or Hybrid)
Duration: 12 months (Maternity Cover)

Who We Need
At XYZ Reality were revolutionising the construction industry with cutting-edge technology that delivers millimetre-accurate Augmented Reality (AR) solutions. Our platform empowers construction teams to build it right first time reducing rework saving time and money and transforming how the industry works.

To support our continued growth were looking for a hands-on strategic Content Strategist & Growth Marketing Manager to lead our full-funnel marketing efforts during a 12-month maternity cover.

Youll lead across content social ABM and support enablement strategy. Your role is to create standout content that drives awareness fuels pipeline and enables our sales teams to convert.

Youll guide channel strategy shape our messaging and deliver campaigns aligned to our ICPs and revenue goals. Youll collaborate cross-functionally with leadership sales product and external agencies to bring our story to market clearly creatively and consistently.

This is a perfect fit for someone who moves comfortably between execution and strategy and who thrives in fast-moving environments.

Key Responsibilities

Drive Growth & Demand Generation

• Design and execute integrated multi-channel campaigns (ABM email paid organic events social) that drive qualified pipeline

• Lead segmentation creative briefing performance tracking and optimisation

• Build nurture flows outreach cadences and follow-up assets to support outbound sales and SDR efforts

• Partner with RevOps to report campaign ROI and guide future activities and investments

Content Strategy & Social

• Own the content roadmap and calendar across all key channels and buyer stages

• Create commission and publish high-impact content: blogs case studies white papers scripts social posts and executive thought leadership

• Manage and grow corporate and exec social media including employee advocacy and engagement

• Develop video multimedia and interactive content in collaboration with internal stakeholders and agencies

• Optimise for SEO and AI-enhanced search and discovery

Sales Enablement & Conversion Support

• Collaborate with AEs and SDRs to create outreach cadences talk tracks one-pagers and follow-up content tailored to ICPs and deal stages

• Own and evolve core messaging frameworks battlecards objection handlers and ROI narratives

• Deliver ad hoc content and enablement materials in support of commercial opportunities

Channel & Tech Stack Ownership

• Manage marketing tech tools to execute test and optimise campaigns (e.g. HubSpot Salesloft GA4 LinkedIn Campaign Manager)

• Leverage Gen-AI and automation tools to scale content production and campaign velocity

• Use data to inform channel strategy and campaign direction

Cross-functional Collaboration & External Partnerships

• Work closely with Sales Product and Execs to align on strategic priorities and messaging

• Manage agency partners (PR video events) with clear briefs KPIs and budgets

• Support events strategy and webinar delivery by leading activation campaigns follow-up comms and repurposed content

What Youll Bring

• 5 years in B2B content product or growth marketing ideally in tech SaaS or complex technical environments

• Proven ability to write edit and guide creation of content that performs

• Strong grasp of B2B sales cycles and how marketing supports conversion at every stage

• Deep experience managing multi-channel campaigns and reporting on pipeline impact

• Familiarity with HubSpot Salesloft LinkedIn Campaign Manager GA4 SEO tools Salesforce or equivalent CRM

• Skilled at managing multiple stakeholders juggling priorities and leading external vendors

• Excellent communication project management and creative briefing skills

• Confident using AI tools to accelerate workflows and content iteration

• A proactive adaptable high-ownership mindset

Why Join Us
Were not just building technology. Were building the future of construction. As part of a high-performing fast-moving marketing team youll have the opportunity to shape how a category-defining brand tells its story and scales its impact.

Were remote-friendly global in mindset and built on a culture of curiosity craft and collaboration.

Required Experience:

Manager