Marketing Manager

Job Description

Post: Interim Marketing Manager

Hours: Full-time (37.5 hours a week)

Accountable to: Head of Marketing and Audience Development

Responsible for: Ad hoc volunteer and apprentice support

Salary: 26265 depending on experience

Summary

Main Duties and Responsibilities

Marketing and Sales

• Devise and implement press and marketing plans for MK Gallerys exhibitions and wider programming.

• Promote MK Gallerys facilities to ensure high level usage of the venues caf cinema shop hire facilities etc and raise awareness of the buildings accessibility.
• Ensure the clarity and consistency of the organisations brand identity across all Gallery communications.
• Manage the day-to-day administration of individual group and corporate membership packages and help the Head of Marketing and Audience Development grow the Gallerys support base.
• Co-ordinate our social media calendar including paid and organic content.

Digital

• With the Head of Marketing and Audience Development contribute to the upkeep and development of the organisations website and information on other internet sites.
• Contribute to the development and implementation of MK Gallerys social media strategy and monitor its effectiveness through data analysis.
• Develop and deliver online marketing communications activity to support achievement of audience and income targets.
• Build partnerships with relevant organisations to maximise opportunities to drive traffic to our digital sites.
• Where required coordinate project documentation through photography audio and broadcast.
• Oversee the digital image database.

Print and Design

• Ensure that all print materials are accessible and available in a wide range of formats
• Edit and proof-read press and communications for accuracy and to ensure the tone of voice is appropriate for the target audience.
• Manage production schedules coordinating with external print and design companies where appropriate for all printed and digital marketing materials.
• Manage mail-outs and distribution of above liaising with external companies.
• Support the development of interpretation material for exhibitions and programmes.

Press and Media

• Be the key press and media contact for the organisation developing strong relationships and responding to queries setting up interviews and photoshoots as required.
• Create and manage internal systems for press cuttings organisational statistics and communication material with the support of the Head of Marketing and Audience Development.

Reporting and Evaluation

• Assess and report on the effectiveness of marketing campaigns against objectives implementing contingencies where necessary and make recommendations for any improvement.
• Contribute to data collection strategies for external evaluations as required by colleagues trustees funders and stakeholders e.g. Audience Finder Culture Counts and produce reports as required by the Head of Marketing and Audience Development.

Essential Skills and Experience

• Experience of working in a marketing role ideally within the contemporary visual arts cultural or digital media sector.
• Proven track record in devising marketing campaign plans and progress reporting and in utilising data to inform plans.
• Experience of delivering successful digital marketing campaigns and use of analytics to track and report on them.
• Experience of working closely with design agencies on producing marketing collateral.
• First class copywriting and proof-reading skills.
• Strong IT skills including Microsoft packages.
• Understanding of local national and international press systems and culture.
• Experience of using content management systems.
• Experience of using CRM systems.
• Excellent communication and administration skills; ability to communicate effectively both orally and in writing.
• Able to meet deadlines and manage budgets.
• A flexible and collaborative approach to working as part of a team.

Desirable Skills and Experience

• In-depth knowledge of the contemporary visual arts and current best practice in promoting contemporary visual arts and arts venues.
• Experience using Spektrix WordPress and Dot Digital.
• Proven track record in devising implementing and delivering an Audience Development Strategy (including digital) for a venue in order to engage new and existing audiences.
• Strong graphic design skills using Adobe Creative Suite programmes; Photoshop Illustrator InDesign.
• Knowledge of legal copyright and intellectual property best practice.

Appointment will be conditional on:

• Successful completion of all pre-employment checks.

Required Experience:

Manager