Brand Marketing Specialist
Brand Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
An exciting career awaits you
At MPC were committed to being a great place to work one that welcomes new ideas encourages diverse perspectives develops our people and fosters a collaborative team environment.
POSITION SUMMARY:
As a Brand Marketing Specialist you will shape the digital presence and consumer engagement strategies for our proprietary brands (Marathon and ARCO) for the jobber class of trade. The position is ideal for a highly motivated individual who is adept at identifying trends and can develop and implement comprehensive strategies that are aligned with broader brand objectives.
The position requires innovation critical thinking analytical skills and the ability to manage multiple projects and initiatives. The role also requires attention to detail as well as strong communication and collaboration skills.
RESPONSIBILITIES:
- Lead the development and implementation of a holistic digital strategy (website management search engine optimization etc.) and organic/paid social media strategies related to the Marathon Retail Brand our proprietary loyalty program (Marathon ARCO Rewards) and B2B initiatives.
- Manage relationships with key vendors.
- Develop and maintain a bank of digital assets to be used by internal business partners and customers.
- Collaborate with key stakeholders in executing comprehensive marketing campaigns including ad agencies field sales teams loyalty program specialists and sponsorship specialist.
- Review edit and distribute brand communications via Salesforce Marketing Cloud ensuring a consistent brand voice.
- Develop maintain and present training materials to be used for brand meetings internal/external business partners etc.
- Plan and execute 2-3 Jobber Advisory Council meetings annually.
- Develop manage and adhere to budget parameters for key focus areas (socials web training etc.).
MINIMUM QUALIFICATIONS:
- Bachelors degree required. Marketing communication or other business-related degree preferred.
- Minimum 5 years of experience in marketing advertising and/or the energy industry.
- Prior experience with public speaking Salesforce Marketing Cloud digital and social marketing tactics preferred.
SKILLS:
Accountability
Adaptability
Collaboration
Communication
Critical Thinking
Customer Service
Decision Making
Problem Solving
Time Management
Work Standards
As an energy industry leader our career opportunities fuel personal and professional growth.
Location:
Findlay OhioAdditional locations:
Job Requisition ID:
Location Address:
539 S Main StEducation:
Bachelors (Required)Employee Group:
Full timeEmployee Subgroup:
RegularMarathon Petroleum Company LP is an Equal Opportunity Employer and gives consideration for employment to qualified applicants without discrimination on the basis of race color religion creed sex gender (including pregnancy childbirth breastfeeding or related medical conditions) sexual orientation gender identity gender expression reproductive health decision-making age mental or physical disability medical condition or AIDS/HIV status ancestry national origin genetic information military veteran status marital status citizenship or any other status protected by applicable federal state or local laws. If you would like more information about your EEO rights as an applicant click here.
If you need a reasonable accommodation for any part of the application process at Marathon Petroleum LP please contact our Human Resources Department at . Please specify the reasonable accommodation you are requesting along with the job posting number in which you may be interested. A Human Resources representative will review your request and contact you to discuss a reasonable accommodation. Marathon Petroleum offers a total rewards program which includes but is not limited to access to health vision and dental insurance paid time off 401k matching program paid parental leave and educational reimbursement. Detailed benefit information is available at.The hired candidate will also be eligible for a discretionary company-sponsored annual bonus program.
Equal Opportunity Employer: Veteran / Disability
We will consider all qualified Applicants for employment including those with arrest or conviction records in a manner consistent with the requirements of applicable state and local reviewing criminal history in connection with a conditional offer of employment Marathon will consider the key responsibilities of the role.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
