Strategic ABM Manager

Were in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here you lead with innovative thinking grow along with us and join the smartest team in the industry.

This type of workwork that changes the worldis what the tech industry was founded on. So if youre ready to seize the endless opportunities and leave your mark come join us.

Were looking for a Strategic Account Based Marketing Manager with vertical experience in Financial Services to design and execute highly targeted data-driven ABM programs for our top strategic accountsdriving pipeline growth accelerating deals and increasing customer lifetime value. This role will focus on high-impact campaigns aligned to the Financial Services industry leveraging industry-specific insights to personalize the buyer journey and deepen executive engagement.

This is a hands-on strategic role that blends Financial Services vertical expertise ABM strategy and execution and cross-functional leadership. The ideal candidate brings deep understanding of Financial Services industry pain points collaborates closely with sales and marketing teams and thrives in a high-growth customer-centric environment.

SHOULD YOU ACCEPT THIS CHALLENGE...

• Financial Services Vertical-Centric ABM Campaigns: Lead the design execution and optimization of 1:1 and 1:few ABM campaigns for strategic accountstailoring messaging content and engagement strategies to Financial Services industry-specific challenges.
• Cross-Functional Collaboration: Partner with sales field marketing campaigns and product marketing teams to ensure campaigns are aligned with account objectives vertical GTM strategies and buyer personas.
• Data-Driven Insights & Reporting: Use tools like 6sense Salesforce and Tableau to monitor engagement pipeline impact and ROI. Translate insights into clear campaign optimizations and business recommendations.
• Executive Engagement: Collaborate with sales leaders to develop executive-level programs that drive alignment and trust with C-level buyers in Financial Services.
• ABM Innovation & Enablement: Drive new tactics such as themed call blitzes strategic gifting and multi-channel personalization. Enable sellers with tailored playbooks and outbound messaging aligned to industry pain points.
• Mentorship & Best Practices: Support junior ABM teammates by sharing playbooks insights and vertical knowledge to scale successful programs across regions.
• Budget Management: Manage and optimize ABM budgets ensuring effective use of resources and clear tracking of program performance.

WHAT YOULL NEED TO BRING TO THIS ROLE...

• 8 years of B2B field marketing experience with at least 5 years focused on ABM and/or strategic account marketing in enterprise tech or SaaS environments.
• Proven vertical marketing expertiseideally in Financial Serviceswith the ability to speak to industry-specific trends buyer needs and GTM motions.
• Advanced proficiency in ABM platforms (6sense Demandbase) Salesforce CRM and analytics tools such as Tableau.
• Strong understanding of the customer journey multi-touch attribution and end-to-end campaign development.
• Excellent project management and communication skills with a collaborative approach to working across sales marketing and executive stakeholders.
• Experience enabling sales teams with tailored messaging and account-based strategies.
• Team mentorship or leadership experience is a plus.
• We are primarily an in-office environment and therefore you will be expected to work from the New York or RTP office a minimum of 3 days/week in compliance with Pures policies unless you are on PTO or work travel or other approved leave.

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WHAT YOU CAN EXPECT FROM US:

• Pure Innovation: We celebrate those who think critically like a challenge and aspire to be trailblazers.
• Pure Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been Named Fortunes Best Large Workplaces in the Bay Area Fortunes Best Workplaces for Millennials and certified as a Great Place to Work!
• Pure Team: We build each other up and set aside ego for the greater good.

And because we understand the value of bringing your full and best self to work we offer a variety of perks to manage a healthy balance including flexible time off wellness resources and company-sponsored team events. Check out for more information.

ACCOMMODATIONS AND ACCESSIBILITY:

Candidates with disabilities may request accommodations for all aspects of our hiring process. For more on this contact us at if youre invited to an interview.

OUR COMMITMENT TO A STRONG AND INCLUSIVE TEAM:

Were forging a future where everyone finds their rightful place and where every voice matters. Where uniqueness isnt just accepted but embraced. Thats why we are committed to fostering the growth and development of every person cultivating a sense of community through our Employee Resource Groups and advocating for inclusive leadership.

Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race religion color national origin sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age status as a protected veteran status as an individual with a disability or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.