Marketing Director
Marketing Director
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Job Description
About the Role
Were seeking a strategic and results-driven Marketing Director to lead integrated digital campaigns drive measurable growth and strengthen commercial relationships across new and existing accounts.
In this role youll be instrumental in building partnerships with key industry players aligning cross-functional teams and accelerating performance across digital channels.
Youll champion StudyNexts mission to empower learners and support education providers through a transparent student-first platform.
Key Responsibilities:
Digital & Performance Marketing
- Develop mid to long term strategies to deliver on direct response marketing
- Lead the strategy and execution of direct response marketing across eDMs lead generation programmatic display paid social video native and mobile channels.
- Build and deliver high-performing cost-efficient campaigns focused on scalable ROI and continuous optimisation.
- Collaborate closely with creative content analytics and data teams to align audience segmentation messaging and testing frameworks.
- Own marketing performance reporting and insights using data to inform budget allocations and strategic pivots.
- Manage external agency and vendor relationships to ensure high-impact delivery and best-in-class media performance.
Strategic Partnerships and Business Development
- Develop and execute partnership strategies with major Australian publishers to amplify reach and deliver targeted performance outcomes.
- Identify and pursue new business opportunities through strategic pitches collaboration with creative and data teams and tailored media solutions.
- Serve as a strategic advisor and trusted point of contact for clients building long-term relationships grounded in results and insight.
- Present quarterly and annual forecasts to the Commercial Director incorporating deep commercial planning and strategic account growth.
Cross functional collaboration
- Build strong productive relationships with internal product engineering design and commercial teams to align on roadmaps and unlock new marketing capabilities.
- Partner with external stakeholders and platform teams to pilot new features improve integrations and unlock performance efficiencies.
- Act as a connector across the business ensuring digital initiatives are aligned with product innovation business goals and customer needs.
KPIs
- Website traffic - organic paid search social referrals and email
- Lead generation - total leads cost per lead
- Applications - lead to start conversion cost per application and enrolments
Qualifications :
Education:
- Tertiary qualification in Marketing Business Communications or related fields.
- Confident using marketing platforms (e.g. CM360 Google Analytics Search Console Ad Manager CRM tools dashboards) to drive decisions.
- Skilled in marketing briefing quality assurance and performance optimisation.
- Able to connect data and insights directly to creative targeting and messaging strategies.
- Strong presentation and communication skills.
Experience:
- 7 years of experience in digital marketing and performance-led strategy with senior-level experience in cross-functional leadership.
- Proven ability to develop high-impact campaigns across a wide range of digital channels and platforms.
- Commercially savvy with experience in building new business pipelines developing partnerships and presenting strategic growth plans.
- Strong communicator with the ability to manage both executive stakeholders and day-to-day teams across internal and external groups.
- Passion for experimentation data-led decision-making and staying ahead of industry trends especially in media partnerships and platform innovation.
Technical:
- Confident using marketing platforms (e.g. CM360 Google Analytics Search Console Ad Manager CRM tools dashboards) to drive decisions.
- Skilled in marketing briefing quality assurance and performance optimisation.
- Able to connect data and insights directly to creative targeting and messaging strategies.
- Strong presentation and communication skills.
Additional Information :
About Keypath Education
At Keypath we invite you to be part of something transformative. As a global EdTech leader we collaborate with leading universities to create and deliver online education solutions that tackle global social and economic challenges head on. Learn more about what its like to be a Keypather.
Benefits and Rewards:
- Opportunity to work in-office hybrid or remotely with laptop and hardware provided for your home office.
- Access to health & wellbeing programs including an Employee Assistance Program and Mental Health Days.
- Dedicated DEI committee
- Learning & growth opportunities including access to LinkedIn Learning and career development programs and staff discount for Masters degrees from our many university partners.
- Employee-led initiatives such as Culture Club Team Green Sustainability and more.
- Company events and activities run in-office and remotely.
- Fast-growing company with increasing career path opportunities.
We encourage applications from Aboriginal and/or Torres Strait Islander peoples people from Culturally and Linguistically Diverse Backgrounds People with Disability and people from the LGBTQIA Community.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
