Sales Manager

Purpose of the Job:

The Sales Manager is responsible for managing and developing regional Red Bull business by building brand/size distribution and in-store marketing impact to maximize potential off-take in a defined geographical area. Deal with RB regional distributors as well as priority national & local accounts in retail and impulse with main purpose to establish a relationship to implement the sales fundamentals that drive Red Bull business in India. Also responsible for sales and volume growth with his customers via taking timely reports from TSMs for building the brand in the area driving sell out vs. pushing selling in needs & building capability of TSMs by coaching and training.

Key Responsibilities:

• Undertaking of full responsibility for the sales plan fulfilment within defined geographical area. Set up a business and personnel relationship with distributors in order to ensure the long-term success of Red Bull. Implement the sales fundamentals (distribution prices placements promotions etc.) with the customer within the assigned area. Measure these fundamentals and adapt them in order to gain the maximum out of the growth potential. Make sure to offer tailor made concepts to the distributors in his area in order to create a win-win situation. Communicate the World of Red Bull in order to establish an innovative way of cooperation.
• Responsible to track results in all the following areas: Distributors performance in all sales fundamentals; Analysis on growth potentials and customer profitability; Analysis of promotional effectiveness; Long and midterm business planning on a Distributor/Cell level.
• Propose and get agreement for the long-term Strategy on his/Distributor specific level. Lead and align the Distributors towards Red Bull strategies.
• Align with Regional Sales Manager /other departments (Marketing) on overall sales strategy. Link the specific Cell distribution strategy to the overall off premise strategy and define synergies with other customers/channels. Provide the necessary customer/area information as a basis for overall business planning and strategic decisions. Align with trade marketing and on premise in order to ensure Red Bulls sales strategies are executed correctly.
• Prepare and implement plans to sell volume to/from distributors sub distributors and retail outlets to achieve sales and distribution targets as agreed per distribution channel in the defined geographical area.
• Ensure all potential outlets within a specific geography are covered by distributors sales force each month as per agreed sales plan. Oversee distributors coverage expansion to improve distribution within the defined channels and accounts.
• Implement sales incentive programs for distributors sales forces and local trade promotions in order to achieve sales and distribution targets as agreed per distribution channel in the defined geographical area.
• Set guidelines for and develop accurate measurements to track progress on distribution shelving merchandising and pricing in each outlet city and geography in total.
• Ensure that RB-Distributors merchandising team operates efficiently and economically in order to improve in-store brand/size distribution shelf positioning merchandising impact and strategic pricing accuracy for Red Bull
• Set and measure objectives for his direct/indirect subordinates and assess performance monthly
• Responsible for the training motivation and skill development of RB & Distribution Partners merchandising personnel.
• Responsible for Warehouse (Inventory) Claim Management of DP and Effective implementation and usage of Automation.
• Training and Managing of TSMs Front Line Strikers and DPs as per RB guiding norms and regulations to deliver Best in Class service driving team motivations and development.

Qualifications :

• Graduate / post-graduate
• Experience working as an Area sales manager in FMCG industry with  sales experience of minimum 8 years.
• Experience leading and developing people territory management experience of 3-4 years; interest in Trade and Consumer marketing.
• MS Office knowledge is a must.

Knowledge and Skills:

• Team Player 
• Advanced communication and presentation skills
• Planning & organizing
• Good Analytical Skills
• Entrepreneurial and passionate about Red Bull brand

Additional Information :

The description of this job offer is intended to collect the information necessary to identify in a general and non-exhaustive manner the general characteristics of the position with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull India Private Limited (Red Bull India) will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular equal treatment and non-discrimination. Likewise those who wish to start the process are informed that no rights can be expected as a result of this job offer.
Please note that Red Bull India never asks for information unrelated to the job application process such as bank or credit card data and never charges any fees to apply to any jobs.
It has been brought to the attention of Red Bull India that certain individual/s posing as a HR Executive of Red Bull India are fraudulently enticing unsuspecting candidates with fake job offers at Red Bull India by using fake appointment letters and/or interview letters in return for money at times terming such money as a refundable security deposit.
Please be informed and cautioned that Red Bull India does not have any association with such individual/s and never charges prospective employees any money for hiring purposes. People receiving any such communications requesting money should not act on them and are instead encouraged to report such individual/s to Red Bull India.
Red Bull India will not be responsible to anyone acting on an employment offer not directly being made by Red Bull India.
Red Bull India reserves the right to take legal action including criminal action against anyone attempting to misuse the brand name brand logos and the names/designations of our employees for illegal and unauthorized activities.
For further information on Fraud Warning please visit:  Work :

No

Employment Type :

Full-time