Acquisition Marketing Manager, RBC Direct Investing
Acquisition Marketing Manager, RBC Direct Investing
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Job Description
Job Summary
Job Description
What is the opportunity
The RBC Direct Investing Marketing team is seeking an innovative bold thinking results driven Acquisition Marketing Manager to support the development and execution of its Direct Investing customer acquisition strategy driving scalable growth and retention. The ideal candidate is passionate about driving maximum profitable acquisition and is an investing enthusiast.
The Manager is a dynamic marketing enthusiast who is data obsessed and focused on collaborating on new growth opportunities. This innovative bold thinker lives at the intersection of creativity and performance and is not afraid to challenge the status quote.
What will you do
Collaborate on and support a growth marketing strategy to deliver profitable acquisition platform adoption/engagement growth and retention leveraging data and insights and spanning across paid media organic and owned channels
Coordinate on high impact growth marketing campaigns and optimization of paid media investments through testing and data driven insights
Work with Senior Manager on addressing gaps in complex processes and identifying opportunities for growth within the overall strategy and share creative solutions and suggestions for growth marketing improvements / testing
Develop a deep understanding of the self-directed investing space and related product offerings their context within RBCs business ecosystem and has the ability to translate the value proposition into client-centric messaging
Support efforts to understand macro category and consumer trends which will be leveraged to inform the growth marketing strategyandapproach sparking thedevelopment of innovative acquisition / engagement opportunities and testing
Navigate complexity through working collaboratively with key stakeholders across management levels including internal and external partners from ideation strategy development and execution to deliver superior outcomes
Contribute to a high performing team fostering a culture with a growth mindset passion for creativity / continuous / bold thinking experimentation solution orientation and intrinsic curiosity
Must-have
5 years of integrated acquisition marketing experience with a strong background in financial services or start up and with a personal passion for investing.
Familiarity in driving profitable data driven acquisition exceeding business targets.A depth of experience in digital mobile social and CRM.
Proven ability to work in a collaborative supportive way across multiple cross-functional teams and a matrix organization while being able to adapt and thrive with a rapidly evolving category as well as an ambiguous agile and changing environment
Proven ability to influence in a highly complex track record of client focus and strategic thinking (why in addition to what)
Great storytelling excellent communication and interpersonal skills with a passion for innovation and challenging status quo with an emphasis on stakeholder management and obtaining buy in from various teams and seniority levels through influence partnering and collaboration
Nice-to-have
- MBA and/or investment related credentials
- Active self-directed investor
Whats in it for you
We thrive on the challenge to be our best progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We operate collaboratively in an office environment where we are onsite 4 days per week. We care about each other reaching our potential making a difference to our communities and achieving success that is mutual.
Excellent exposureto communicate with various business partners and stakeholders
Opportunity to obtain hands-on experience throughout your role
Working with an exciting close-knit supportive & dynamic group
Opportunity to collaborate with other business segments within RBC
Access to top tier learning resources to help shape your professional career
Excellent career development and progression opportunities
A comprehensive Total Rewards Program including bonuses and flexible benefits
Competitive compensation
Best in Class Employee Recognition Program
RBCs compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting engaging and retaining talent that:
* Drives RBCs high-performance culture
* Enables collective achievement of our strategic goals
* Generates sustainable shareholder returns and above market shareholder value
#LI-POST
Job Skills
Acquisitions Communication Creativity Cross Promotions Customer Acquisition Strategy Customer Behavior Direct Investments Growth Marketing Industry Knowledge Long Term Planning Marketing Marketing Activities Marketing Strategies Product Marketing Product Marketing Sales Product ServicesAdditional Job Details
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Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best effectively collaborate drive innovation and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect belonging and opportunity for all.
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Required Experience:
Manager
Employment Type
Full-Time
