Digital Marketing - Lead
Digital Marketing - Lead
Posted on :
25-07-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
25-07-2025
Job Description
Role Overview
As the Digital Marketing Lead you will be responsible for developing and executing iPlanets full-funnel digital marketing strategy across all business verticals Retail Service B2B and Education. You will own performance marketing SEO CRM creative direction and automation toolsto drive traffic improve customer retention and deliver measurable business growth. This is a cross-functional leadership role where you will collaborate with internal creative teams external agencies eCommerce teams the Customer Engagement Center and key stakeholders including Apple and Samsung for MDF-supported initiatives.
Key Responsibility Areas (KRAs) Strategic &
Performance Marketing
Drive omnichannel digital marketing across platforms including Meta (Facebook & Instagram) Google Ads YouTube Amazon and affiliate networks to ensure cohesive customer acquisition and brand engagement.
Plan and manage paid media campaigns with clear KPIs like ROAS CAC and CPL for various products and regional markets.
Drive omnichannel digital marketing across platforms including Meta (Facebook & Instagram) Google Ads YouTube Amazon and affiliate networks to ensure cohesive customer acquisition and brand engagement.
Plan and manage paid media campaigns with clear KPIs like ROAS CAC and CPL for various products and regional markets.
Organic Growth & SEO
Build and continuously optimize our SEO strategy including on-page and off-page SEO content marketing keyword optimization and structured blog publishing.
Own SEM strategy with a focus on brand vs. generic search balance and product- specific landing page performance.
Build and continuously optimize our SEO strategy including on-page and off-page SEO content marketing keyword optimization and structured blog publishing.
Own SEM strategy with a focus on brand vs. generic search balance and product- specific landing page performance.
eCommerce & Platform Ownership
Oversee the management of iPlanets Shopify eCommerce storefront Google Merchant Center (GMC) Meta Commerce Suite and Google My Business listings.
Drive conversion optimization efforts and enhance UI/UX in collaboration with the eComm team.
Oversee the management of iPlanets Shopify eCommerce storefront Google Merchant Center (GMC) Meta Commerce Suite and Google My Business listings.
Drive conversion optimization efforts and enhance UI/UX in collaboration with the eComm team.
Creative Direction & Campaign Execution
Lead the internal creative team to ensure production of high-quality digital content including banners reels videos and performance creatives.
Coordinate with agencies and third-party vendors for digital assets and campaign execution.
Lead the internal creative team to ensure production of high-quality digital content including banners reels videos and performance creatives.
Coordinate with agencies and third-party vendors for digital assets and campaign execution.
CRM & Marketing Automation
Design and execute multi-channel marketing automation flows through email WhatsApp and push notifications driving re-engagement upsell and loyalty.
Design and execute multi-channel marketing automation flows through email WhatsApp and push notifications driving re-engagement upsell and loyalty.
Influencer Affiliate & Content Marketing
Manage influencer and affiliate marketing campaigns especially for store launches and product pushes using performance-based KPIs. Leverage influencers to build awareness and local relevance in the South & West regions
of Indian markets.
Manage influencer and affiliate marketing campaigns especially for store launches and product pushes using performance-based KPIs. Leverage influencers to build awareness and local relevance in the South & West regions
of Indian markets.
Key Performance Indicators (KPIs)
ROAS (Return on Ad Spend): Measured campaign-wise and overall
CAC / CPL: Customer Acquisition and Cost Per Lead
Paid Traffic % vs Organic: Channel performance mix
Session-to-Transaction Rate: Funnel effectiveness
Organic Traffic Growth: Month-over-month
Email Open & Click-Through Rates: Across flows and campaigns
Customer Retention Rate: Repeat visitor metrics
Blog-led Conversions & Time on Site
Keyword Ranking Improvement: For high-priority business terms Scope of Work
This role covers marketing across:
B2C Retail (iPlanet Premium Stores)
iPlanet Care (Service Centers)
iPlanet Enterprise & Education (B2B)
Key Execution Areas:
Build and manage interactive dashboards using Looker Studio Power BI or similar tools to present marketing insights weekly/monthly.
Provide campaign performance reviews and actionable reports to senior leadership.
Support MDF (Marketing Development Funds) utilization from brands by aligning digital initiatives to co-marketing objectives.
Work closely with the Customer Engagement Center (CEC) to design retargeting flows via WhatsApp IVR Inbound and outbound campaigns.
Contribute to thought leadership and long-form content campaign strategy notes and periodic competitor benchmarking.
Build and manage interactive dashboards using Looker Studio Power BI or similar tools to present marketing insights weekly/monthly.
Provide campaign performance reviews and actionable reports to senior leadership.
Support MDF (Marketing Development Funds) utilization from brands by aligning digital initiatives to co-marketing objectives.
Work closely with the Customer Engagement Center (CEC) to design retargeting flows via WhatsApp IVR Inbound and outbound campaigns.
Contribute to thought leadership and long-form content campaign strategy notes and periodic competitor benchmarking.
Employment Type
Full-time
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