Digital Marketing Executive

Company Name: Rawalwasia Textile Industries Pvt. Ltd.

Industry: Coal

Job Title: Digital Marketing Executive

Hours: Full-time

Location: Surat Gujarat

Job Purpose

We seek a highly skilled and motivated Digital Marketing Executive to join our team. As a Digital Marketing Executive you will develop implement and manage digital marketing campaigns promoting our products and this role you can utilise your creative thinking and analytical skills to drive brand awareness and generate leads.

Job Duties

Planned and executed digital marketing strategies across various platforms including social media email marketing search engine optimisation (SEO) and pay-per-click advertising (PPC).

Create and manage engaging and relevant content for digital channels including blogs social media posts and email campaigns.

Monitor and analyse website traffic social media metrics and other digital marketing KPIs to optimise campaign performance and identify areas for improvement.

Collaborate with cross-functional teams to develop and implement integrated marketing campaigns that align with business goals.

Stay current with digital marketing trends and best practices to ensure our marketing efforts are current and influential.

Conduct market research to identify target audiences and develop customer profiles for targeted marketing campaigns.

Manage and maintain our website ensuring content is fresh accurate and optimised for search engines.

Required Qualifications

Knowledge

Strong understanding of SEO PPC email marketing social media marketing and other digital marketing channels.

Knowledge of digital marketing tools and platforms like Google Analytics.

Familiarity with the latest digital marketing trends and best practices.

Knowledge of WordPress will be beneficial.

Skills

Proficiency in developing and implementing digital marketing campaigns.

Ability to analyse data and derive actionable insights.

Excellent written and communication skills.

Strong project management and multitasking abilities.

Content writing and strategising skills

Metrics & Analytics

Relationship building skills

Interpersonal skills

Proficiency in Microsoft Office/Suite

Critical thinking

Innovation

Attributes

Creative and innovative approach to problem-solving.

Ability to work independently and as part of a team.

Analytical mindset with a focus on detail and accuracy.

Creativity

Adaptability & flexibility

Strategic thinking

Collaborative mindset

Trend awareness

Education

A masters degree in marketing business communications or a related field is typically required.

A degree or masters in digital marketing advertising or media studies can also be highly Relevant.

Experience

Experience developing and implementing digital marketing campaigns of about 6 months to 1 year.

Technical Skills

Proficiency in digital marketing tools and platforms.

Knowledge of content management systems and website maintenance.

Perks and Benefits

Competitive Salary.

We offer a comprehensive benefits package that includes bonus leave enashments etc.

There are opportunities for career advancement within the organisation.

Ongoing training and development programs.

Training

On-the-job training and opportunities for continuous professional development will be provided.

Number of Vacancies: 1