Group Manager, Marketing
Group Manager, Marketing
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$ 140000 - 210000
1 Vacancy
Job Description
Job Description
What youll be doing
As the Group Marketing Manager Commercial and SMB you will lead and execute regional marketing initiatives that drive demand customer engagement and growth. As a strong partner to sales you will develop localized campaigns events and programs that align to segment objectives. You will manage a high performing and results-driven team that will directly contribute to the growth and success of Zendesk.
What you bring to the role
Campaign Strategy & Execution:
Develop a deep understanding of each segment including targets sales priorities account mix vertical make-up and competitive landscape.
Work cross-functionally with global and regional campaign marketing teams to ensure those campaigns land effectively within segments.
Develop a regional marketing plans that are aligned with segment sales priorities and is focused on driving high quality pipeline and bookings growth.
Leverage data-driven insights to optimize the marketing mix and continuously improve performance.
Manage budget with excellence.
Cross-functional Collaboration:
Partner with and effectively manage key GTM stakeholders to meet business objectives across sales partner customer success and SDR organizations.
Work with other field marketing leaders to deliver a unified regional marketing plan while ensuring the needs of your segments are met.
Work closely with performance marketing email marketing operations and other groups to ensure field marketing plans land successfully.
Manage relationships with external agencies vendors and partners to support campaign execution and delivery.
Leadership & Team Management:
Lead and mentor a team of marketing professionals to execute regional campaigns with excellence.
Drive accountability across your team to meet individual and group KPIs.
Model for your team a customer-first approach and champion a culture of collaboration creativity and accountability.
Performance Measurement & Reporting:
Track and analyze campaign performance metrics including ROI to inform data-driven decisions.
Present insights results and recommendations to senior leadership and cross-functional stakeholders.
Measure the effectiveness of marketing campaigns and adjust strategies as needed.
The candidate will need to travel up to 20% to support regional marketing activity.
Basic Qualifications:
10 years of experience in marketing with at least 5 years focused on campaigns demand generation or pipeline marketing.
Strong leadership skills with experience managing high-performing teams.
Exceptional communication and project management skills with the ability to lead cross-functional initiatives.
Experience with multi-channel marketing campaigns including digital events paid media and social media.
Data-driven mindset with experience in campaign measurement analytics and reporting.
Preferred Qualifications:
Experience in SaaS B2B or technology industries.
Experience working in a global matrixed organization.
Expertise with marketing automation tools (e.g. Marketo HubSpot) and CRM systems (e.g. Salesforce).
The intelligent heart of customer experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.
Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working enables us to purposefully come together in person at one of our many Zendesk offices around the world to connect collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.
Zendesk is an equal opportunity employer and were proud of our ongoing efforts to foster global diversity equity & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race color religion national origin age sex gender gender identity gender expression sexual orientation marital status medical condition ancestry disability military or veteran status or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law please click here.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application complete any pre-employment testing or otherwise participate in the employee selection process please send an e-mail to with your specific accommodation request.
Required Experience:
Manager
Employment Type
Full-Time
