Sr. Product Marketing Manager, In-App Messaging
Sr. Product Marketing Manager, In-App Messaging
Posted on :
22-07-2025
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1 Vacancy
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Job Description
We are looking for a Sr. Product Marketing Manager to lead the in-app messaging experience across both mobile and desktop platforms. You will be responsible for our in-app messaging channel optimizing our sign-in funnel and improving attribution across Acquisition and Engagement. Your mission is to help Amazon Music scale globally and you will work cross-functionally across growth product promotions and BI to drive the growth of Amazon Music. You are a data-driven marketer and a leader whos particularly energized to accelerate growth and looking for new areas to learn and scale. Success in this role requires strategic and analytical thinking in the marketing space where you will build ambitious plans and test white space opportunities. You will identify how to acquire customers at scale while ensuring quality listening experiences. Overall you will be entrepreneurial push boundaries and execute breakthrough campaigns.
This role sits in Mumbai reporting into a US-based team.
Key job responsibilities
* Drive global In-app Messaging (IAM) strategy testing and execution globally for Amazon Music across the customer lifecycle
* Responsible for developing requirements for Marketing tools with product and tech teams
* Optimize sign-in rates and funnel analytics with BIEs and Data Science. Set KPIs establish reporting and review in-app messaging measurement and performance
* Own strategy execution and performance in app marketing campaigns including all messaging and translation. Establish ongoing creative refresh and optimization program working closely with design team
* Test and learn across new placement modals managing multivariate and A/B testing campaigns
* Complete weekly monthly and quarterly performance business reviews and projections for each country showcasing results the team has delivered and presenting to country and executive leadership
- 6 years of professional non-internship marketing experience
- Experience building executing and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Experience with A/B Testing or Multi-Variate Testing or both
- Experience presenting metrics and progress to goal to senior leadership
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
- Experience with customer segmentation profiling and targeting
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with in app messaging and marketing platforms (Braze Iterable LeanPlum Swrve Adobe Localytics etc.)
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
This role sits in Mumbai reporting into a US-based team.
Key job responsibilities
* Drive global In-app Messaging (IAM) strategy testing and execution globally for Amazon Music across the customer lifecycle
* Responsible for developing requirements for Marketing tools with product and tech teams
* Optimize sign-in rates and funnel analytics with BIEs and Data Science. Set KPIs establish reporting and review in-app messaging measurement and performance
* Own strategy execution and performance in app marketing campaigns including all messaging and translation. Establish ongoing creative refresh and optimization program working closely with design team
* Test and learn across new placement modals managing multivariate and A/B testing campaigns
* Complete weekly monthly and quarterly performance business reviews and projections for each country showcasing results the team has delivered and presenting to country and executive leadership
- 6 years of professional non-internship marketing experience
- Experience building executing and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Experience with A/B Testing or Multi-Variate Testing or both
- Experience presenting metrics and progress to goal to senior leadership
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
- Experience with customer segmentation profiling and targeting
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with in app messaging and marketing platforms (Braze Iterable LeanPlum Swrve Adobe Localytics etc.)
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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