Sr. Product Marketing Manager - Developer
Sr. Product Marketing Manager - Developer
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$ 140000 - 225075
1 Vacancy
Job Description
Company Overview
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify peoples lives. With intelligent agreement management Docusign unleashes business-critical data that is trapped inside of documents. Until now these were disconnected from business systems of record costing businesses time money and opportunity. Using Docusigns Intelligent Agreement Management platform companies can create commit and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What youll do
As the Senior Product Marketing Manager Developer youll be instrumental in shaping how developers perceive and interact with the Docusign platform. This isnt just about marketing; its about deeply understanding the developer journey identifying pain points and empowering them to build innovative solutions on our platform. Youll own product messaging and positioning specifically for our developer tools and APIs working hand-in-hand with demand generation to create impactful content that drives adoption and engagement.
A critical aspect of this role is collaborating with our Community and Developer Experience teams to ensure a streamlined friction-free and delightful developer journey from discovery to integration. This includes ongoing persona development to ensure were targeting the right kinds of builders in the right communities with authentic and relevant messaging. While your primary focus is on the developer audience you will also influence broader Docusign platform messaging to ensure developer value and capabilities are effectively integrated and highlighted where relevant. Youll enable our Sales teams with developer-centric content and tools and work cross-functionally with Product Management Engineering Sales Customer Success and senior leadership to drive clarity and action in a fast-evolving environment. This is a pivotal role with high visibility and immense opportunity to influence Docusigns evolution into a platform-first company.
This position is an individual contributor role reporting to the Director Developer and Community Marketing.
Responsibility
Define and articulate the core positioning messaging and value propositions of the Docusign platform across all assets (especially ) for technical audiences - directly to developers partners buyers
Research refine and educate continuously on developer personas to ensure our messaging content and channel strategies effectively reach and resonate with target developer communities
Partner with other product marketing teams to integrate developer value propositions and capabilities into overall Docusign platform messaging ensuring consistency and relevance
Create lead manage and measure product marketing and lead generation initiatives that showcase the value of Docusigns IAM platform and capabilities to target developer segments
Partner with Demand Generation and Growth Marketing to define market segmentation and campaign strategies
Lead the creation of high-impact technical messaging and assets for execution
Work with Business Development to ensure key ecosystem partners have the necessary messaging content and tools to be successful channel partners Collaborate with Sales Enablement to ensure developer-centric content tools and other product marketing assets are effectively deployed and utilized by the field
Support strategic customer and internal events (e.g. developer conferences hackathons sales meetings) by owning the development of technical presentations sessions and training
Collaborate deeply with Product Management to ensure new developer products and functionality are effectively featured packaged priced launched and communicated
Job Designation
Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at Docusign are assigned a job designation of either In Office Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a positions job designation depending on business needs and as permitted by local law.
What you bring
Basic
- 8 years of product marketing experience (or similar) in the B2B SaaS space with a strong emphasis on technical products and platforms
- BA/BS degree or equivalent work experience in a technical or marketing field
- Experience marketing to developers with a deep understanding of their journey and unique needs motivations preferred communication channels and modern tools they use (i.e. Modern IDEs SDKs Low Code and AI Tools)
- Experience in navigating developer journeys and conducting developer persona research
- Experience in marketing to specialized developer segments across diverse customer and partner ecosystems
Preferred
- Exceptional verbal and written communication skills with the ability to translate complex technical concepts into clear concise and compelling narratives for developers
- A self-starter who thrives in ambiguity capable of leading cross-functional initiatives with minimal supervision and driving clarity in rapidly evolving environments (We are a small team in a big company evolving to become platform-first)
- Collaborative and deeply team-oriented prioritizing collective success over individual accolades
- Possess a deeply customer-centric mindset always starting with the customers needs and pain points
- Familiarity with Generative AI (Gen AI) tools for developers (e.g. GitHub Copilot Amazon Q Developer)
- Proven ability to understand and simplify complex technical topics for non-technical audiencesthis role will require significant internal education and advocacy.
- Experience at companies that have undergone a successful transformation towards a platform-first business model
Wage Transparency
Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge skills and experience.
Based on applicable legislation the below details pay ranges in the following locations:
California: $140000.00 - $225075.00 base salary
This role is also eligible for the following:
- Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan which is calculated as a percentage of eligible wages and dependent on company performance.
- Stock: This role is eligible to receive Restricted Stock Units (RSUs).
Global benefits provide options for the following:
- Paid Time Off: earned time off as well as paid company holidays based on region
- Paid Parental Leave: take up to six months off with your child after birth adoption or foster care placement
- Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
- Retirement Plans: select retirement and pension programs with potential for employer contributions
- Learning and Development: options for coaching online courses and education reimbursements
- Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
Life at DocuSign
Working here
Docusign is committed to building trust and making the world more agreeable for our employees customers and the communities in which we live and work. You can count on us to listen be honest and try our best to do whats right every day. At Docusign everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed to be heard to exchange ideas openly to build lasting relationships and to do the work of their life. Best of all you will be able to feel deep pride in the work you do because your contribution helps us make the world better than we found it. And for that youll be loved by us our customers and the world in which we live.
Accommodation
Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation or a religious accommodation during the application process please contact us at .
If you experience any issues concerns or technical difficulties during the application process please get in touch with our Talent organization at for assistance.
States Not Eligible for Employment
This position is not eligible for employment in the following states: Alaska Hawaii Maine Mississippi North Dakota South Dakota Vermont West Virginia and Wyoming.
EEO Statement
Its important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience skill aptitude and a can-do approach. We will not discriminate based on race ethnicity color age sex religion national origin ancestry pregnancy sexual orientation gender identity gender expression genetic information physical or mental disability registered domestic partner status caregiver status marital status veteran or military status or any other legally protected category.
Required Experience:
Manager
Employment Type
Full-Time
